Automattic Brand: Colors, Fonts, Logo & Visual Identity

Automattic Brand Identity

A complete profile of Automattic's visual system — colors, typography, components, and personality — extracted from https://automattic.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://automattic.com.

primary: #3399CC
rgb(51, 153, 204)
secondary: #008A20
rgb(0, 138, 32)
accent: #2E4453
rgb(46, 68, 83)
background: #FFFFFF
rgb(255, 255, 255)
textPrimary: #000000
rgb(0, 0, 0)
link: #2E4453
rgb(46, 68, 83)

Typography

Each font links to its Google Fonts page where available.

primary: Source Serif Pro
Source Serif Pro on Google Fonts →
heading: Source Serif Pro
Source Serif Pro on Google Fonts →

Visual Assets

Brand Personality

Tone: professional
Energy: medium
Audience: web developers and digital creators

Automattic Brand in the Wild

Image: automattic.com

Frequently Asked Questions

What is Automattic's primary brand color?
Automattic's primary brand color is #3399CC.
What accent color does Automattic use?
Automattic uses #2E4453 as an accent color.
What font does Automattic use?
Automattic uses Source Serif Pro as the primary typeface.
Does Automattic use a light or dark theme?
Automattic's primary site uses a light color scheme.
Where can I find Automattic's logo?
Automattic's logo is available on their website.
How was this brand profile generated?
This profile was extracted using the Firecrawl branding extraction API.

Methodology

Brand data on this page was extracted from https://automattic.com using the Firecrawl branding extraction API.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Source Serif Pro",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#3399CC",
    "secondary": "#008A20",
    "accent": "#2E4453",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#2E4453"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Source Serif Pro",
      "heading": "Source Serif Pro"
    }
  },
  "images": {
    "logo": "https://automattic.com/wp-content/themes/a8c/automattic-2011/images/automattic-20.svg",
    "favicon": "https://automattic.com/wp-content/uploads/2024/11/cropped-automattic-logo-square.png?w=32"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "web developers and digital creators"
  }
}