Automatic Brand: Colors, Fonts, Logo & Visual Identity
Automatic Brand Identity
A complete profile of Automatic's visual system — colors, typography, components, and personality — extracted from http://automatic.com. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from http://automatic.com.
| Color | Hex | RGB |
|---|---|---|
| primary | #3399CC | rgb(51, 153, 204) |
| secondary | #008A20 | rgb(0, 138, 32) |
| accent | #2E4453 | rgb(46, 68, 83) |
| background | #FFFFFF | rgb(255, 255, 255) |
| textPrimary | #000000 | rgb(0, 0, 0) |
| link | #2E4453 | rgb(46, 68, 83) |
Typography
Each font links to its Google Fonts page where available.
| Role | Font |
|---|---|
| primary | Source Serif Pro |
| heading | Source Serif Pro |
Visual Assets
Brand Personality
Tone: professional
Energy: medium
Audience: web developers and digital creators
Automatic Brand in the Wild
Source: adespresso.com
Source: jekyllthemes.io
Source: classiccarstodayonline.com
Source: finereport.com
Source: howto.citruslime.com
Frequently Asked Questions
What is Automatic's primary brand color?
Automatic's primary brand color is #3399CC. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Automatic use?
Automatic uses #2E4453 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Automatic use?
Automatic uses Source Serif Pro as the primary typeface across body and headings.
Does Automatic use a light or dark theme?
Automatic's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Automatic's logo?
Automatic's logo is available directly on their site (http://automatic.com). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from http://automatic.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Automatic.
Methodology
Brand data on this page was extracted from http://automatic.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Automatic.