# Automat Brand Identity

A complete profile of **Automat**'s visual system — colors, typography, components, and personality — extracted from [https://www.runautomat.com/](https://www.runautomat.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.runautomat.com/.

- **Primary**:  #1A75E4 (rgb(26, 117, 228))  
- **Secondary**: #0082F3 (rgb(0, 130, 243))  
- **Accent**: #1A75E4 (rgb(26, 117, 228))  
- **Background**: #FAFAFA (rgb(250, 250, 250))  
- **Text Primary**: #121212 (rgb(18, 18, 18))  
- **Link**: #3898EC (rgb(56, 152, 236))

## Typography

Each font links to its Google Fonts page where available.

- **Body Font**: Simula  
- **Heading Font**: Automat Grotesk

## UI Components

Live previews rendered using Automat's actual button styles.

- **Input**:  
  - background: #F9F9F9  
  - textColor: #F5F5F5  
  - borderColor: null  
  - borderRadius: 1920px  
  - shadow: none

- **Button Primary**:  
  - background: #1A75E4  
  - textColor: #F5F5F5  
  - borderColor: #1A75E4  
  - borderRadius: 1920px  
  - shadow: none

- **Button Secondary**:  
  - background: transparent  
  - textColor: #1A75E4  
  - borderColor: #1A75E4  
  - borderRadius: 1920px  
  - shadow: none

## Brand Personality

- **Tone**: modern  
- **Energy**: medium  
- **Audience**: business professionals seeking AI solutions

## Automat Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image source: [runautomat.com](https://runautomat.com/blog/fundraising-announcement)

Image source: [runautomat.com](https://www.runautomat.com/blog/namb-mortgage-automation)

Image source: [runautomat.com](https://runautomat.com/blog/automat-raises-15-5m-series-a)

Image source: [runautomat.com](https://www.runautomat.com/blog/namb-mortgage-automation)

Image source: [runautomat.com](https://www.runautomat.com/blog/copilot)

Image source: [runautomat.com](https://www.runautomat.com/blog/copilot)

## Frequently Asked Questions

- **What is Automat's primary brand color?**  
  Automat's primary brand color is #1A75E4.

- **What font does Automat use?**  
  Automat uses Simula for body text and Automat Grotesk for headings.

- **Does Automat use a light or dark theme?**  
  Automat's primary site uses a light color scheme, with a background of #FAFAFA.

- **Where can I find Automat's logo?**  
  Automat's logo is available directly on their site (https://www.runautomat.com/).

- **How was this brand profile generated?**  
  This profile was extracted from https://www.runautomat.com/.

## Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

- **[GET /branding/automat.json](/content/branding/automat.json)**  
- **[GET /branding/automat/llms.txt](/content/branding/automat/llms.txt)**  
  
## Methodology

Brand data on this page was extracted from [https://www.runautomat.com/](https://www.runautomat.com/) using the [Firecrawl](https://firecrawl.dev/) branding extraction API.