Authy Brand Identity

A complete profile of Authy's visual system — colors, typography, components, and personality — extracted from http://authy.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://authy.com.

Typography

Each font links to its Google Fonts page where available.

Stack: Whitney SSm, helvetica, arial, sans-serif

Visual Assets

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UI Components

Live previews rendered using Authy's actual button styles.

Button Primary

• Background: #1866EE
• Text Color: #FFFFFF
• Border Radius: 50px
• Shadow: rgb(24, 102, 238) 0px 0px 0px 2px inset

Button Secondary

• Background: #F3F4F7
• Text Color: #000D25
• Border Radius: 0px
• Shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: tech-savvy individuals and businesses looking for secure authentication solutions

Frequently Asked Questions

1. What is Authy's primary brand color?
   Authy's primary brand color is #1866EE. It anchors the visual identity across their website, product UI, and marketing materials.
2. What font does Authy use?
   Authy uses Whitney SSm as the primary typeface across body and headings.
3. Does Authy use a light or dark theme?
   Authy's primary site uses a light color scheme, with a background of #FFFFFF.
4. Where can I find Authy's logo?
   Authy's logo is available directly on their site (http://authy.com). The current logo URL is included in the machine-readable JSON profile linked above.
5. How was this brand profile generated?
   This profile was extracted from http://authy.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Authy.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Whitney SSm",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#1866EE",
    "secondary": "#EF223A",
    "accent": "#1866EE",
    "background": "#FFFFFF",
    "textPrimary": "#000D25",
    "link": "#000D25"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Whitney SSm",
      "heading": "Whitney SSm"
    },
    "fontStacks": {
      "heading": [
        "Whitney SSm",
        "helvetica",
        "arial",
        "sans-serif"
      ],
      "body": [
        "Whitney SSm",
        "helvetica",
        "arial",
        "sans-serif"
      ],
      "paragraph": [
        "Whitney SSm",
        "helvetica",
        "arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "40px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#1866EE",
      "textColor": "#FFFFFF",
      "borderRadius": "50px",
      "shadow": "rgb(24, 102, 238) 0px 0px 0px 2px inset"
    },
    "buttonSecondary": {
      "background": "#F3F4F7",
      "textColor": "#000D25",
      "borderRadius": "0px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20id%3D%22b52146e6-0a86-427d-9d58-39556cf08dfd%22%20data-name%3D%22Layer%201%22%20viewBox%3D%2213.05%2015.9%20117.57%2037.19%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M25.07766%2C47.99789a2.39506%2C2.39506%2C0%2C0%2C1-1.69939-.70417l-6.79844-6.79843a12.01714%2C12.01714%2C0%2C1%2C1%2C16.9948-16.9948l6.79843%2C6.79757a2.4033%2C2.4033%2C0%2C0%2C1-3.39878%2C3.39879l-6.79844-6.79757A7.21052%2C7.21052%2C0%2C0%2C0%2C19.97862%2C37.0965l6.79844%2C6.79843a2.40357%2C2.40357%2C0%2C0%2C1-1.6994%2C4.103Z%22%20style%3D%22fill%3A%20rgb(18%2C%2028%2C%2045)%20!important%3B%22%2F%3E...
  }
}