# autarc Brand Identity

A complete profile of **autarc**'s visual system — colors, typography, components, and personality — extracted from [https://www.autarc.energy/en](https://www.autarc.energy/en). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.autarc.energy/en.

**primary**  
#5856D6  
**secondary**  
#3898EC  
**accent**  
#5856D6  
**background**  
#FFFFFF  
**textPrimary**  
#30313D  
**link**  
#6A7383

## Typography

Each font links to its Google Fonts page where available.

**primary**  
Inter  
[Inter Google Fonts →](https://fonts.google.com/specimen/Inter)  
**heading**  
Inter

## Visual Assets

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2028.7457%2014.2195C28.3166%2016.0105%2027.6085%2017.1176%2026.4713%2017.7581C25.9349%2018.0511%2025.8276%2018.0728%2024.6689%2018.0728C23.6068%2018.0728%2023.3708%2018.0403%2022.9953%2017.834C22.0941%2017.3456%2021.5362%2016.423%2021.3431%2015.1313C21.2895%2014.7188%2021.2358%2012.1029%2021.2358%209.30242V4.23339H19.1438H17.041L17.0732%2010.7678Z%22%20fill%3D%22%2330313D%22%20style%3D%22fill%3A%20rgb(48%2C%2049%2C%2061)%20!important%3B%22%2F%3E%0A%3C%2Fsvg%3E)

## UI Components

Live previews rendered using autarc's actual button styles.

### Button Primary

**buttonPrimary**
- **background**: #5856D6
- **textColor**: #FFFFFF
- **borderColor**: #5856D6
- **borderRadius**: 6px
- **shadow**: rgba(0, 0, 0, 0.12) 0px 1px 1px 0px, rgba(60, 66, 87, 0.08) 0px 2px 5px 0px

### Button Secondary

**buttonSecondary**
- **background**: #FFFFFF
- **textColor**: #30313D
- **borderColor**: #D5DBE1
- **borderRadius**: 6px
- **shadow**: rgba(0, 0, 0, 0.12) 0px 1px 1px 0px, rgba(60, 66, 87, 0.08) 0px 2px 5px 0px

## Brand Personality

**Tone:** modern  
**Energy:** medium  
**Audience:** business professionals interested in energy solutions

## autarc Brand in the Wild

## Frequently Asked Questions

**What is autarc's primary brand color?**  
autarc's primary brand color is #5856D6. It anchors the visual identity across their website, product UI, and marketing materials.

**What font does autarc use?**  
autarc uses Inter as the primary typeface across body and headings.

**Does autarc use a light or dark theme?**  
autarc's primary site uses a light color scheme, with a background of #FFFFFF.

**Where can I find autarc's logo?**  
autarc's logo is available directly on their site (https://www.autarc.energy/en). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from https://www.autarc.energy/en using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles.