# Auricle Brand Identity

A complete profile of **Auricle**'s visual system — colors, typography, components, and personality — extracted from [https://auricle.com](https://auricle.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://auricle.com.

- **primary**: #7E22CE (rgb(126, 34, 206))
- **secondary**: #111827 (rgb(17, 24, 39))
- **accent**: #0077B5 (rgb(0, 119, 181))
- **background**: #FFFFFF (rgb(255, 255, 255))
- **textPrimary**: #0077B5 (rgb(0, 119, 181))
- **link**: #0077B5 (rgb(0, 119, 181))

## Typography

Each font links to its Google Fonts page where available.

- **primary**: Roboto  [Google Fonts →](https://fonts.google.com/specimen/Roboto)
- **heading**: Roboto  [Google Fonts →](https://fonts.google.com/specimen/Roboto)

```
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.
```

## Visual Assets

Logo  
  
Favicon

## UI Components

Live previews rendered using Auricle's actual button styles.

- **Button Primary**  
  background:#0077B5  
  textColor:#FFFFFF  
  borderRadius:4px  
  shadow:none

- **Button Secondary**  
  background:#7E22CE  
  textColor:#FFFFFF  
  borderRadius:4px  
  shadow:none

## Brand Personality

- **Tone:** professional  
- **Energy:** medium  
- **Audience:** individuals with hearing loss or medical professionals

## Auricle Brand in the Wild

Image Source: [auricle.com](https://auricle.com)

Image Source: [verywellhealth.com](https://www.verywellhealth.com)

Image Source: [nature.com](https://www.nature.com)

Image Source: [auriclesolutions.in](https://www.auriclesolutions.in)

## Frequently Asked Questions

### What is Auricle's primary brand color?

Auricle's primary brand color is #7E22CE. It anchors the visual identity across their website, product UI, and marketing materials.

### What accent color does Auricle use?

Auricle uses #0077B5 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

### What font does Auricle use?

Auricle uses Roboto as the primary typeface across body and headings.

### Does Auricle use a light or dark theme?

Auricle's primary site uses a light color scheme, with a background of #FFFFFF.

### Where can I find Auricle's logo?

Auricle's logo is available directly on their site (https://auricle.com). The current logo URL is included in the machine-readable JSON profile linked above.

### How was this brand profile generated?

This profile was extracted from https://auricle.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Auricle.

## Methodology

Brand data on this page was extracted from https://auricle.com on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.