# Aurelian Brand Identity

A complete profile of **Aurelian**'s visual system — colors, typography, components, and personality — extracted from [aurelian.com](https://www.aurelian.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from [aurelian.com](https://www.aurelian.com/).

| Color      | Hex Code | RGB                |
|------------|----------|--------------------|
| primary    | #0B2540  | rgb(11, 37, 64)    |
| secondary  | #9CA3AF  | rgb(156, 163, 175) |
| accent     | #58758B  | rgb(88, 117, 139)  |
| background | #F6F4F2  | rgb(246, 244, 242) |
| textPrimary| #1D1D1D  | rgb(29, 29, 29)    |
| link       | #58758B  | rgb(88, 117, 139)  |

## Typography

Each font links to its Google Fonts page where available.

| Role    | Font          | Link                                     |
|---------|---------------|------------------------------------------|
| primary | neueMontreal  | [Google Fonts →](https://fonts.google.com/specimen/neueMontreal) |
| heading | Jersey 25     | [Google Fonts →](https://fonts.google.com/specimen/Jersey+25) |

## Visual Assets

## UI Components

Live previews rendered using Aurelian's actual button styles.

### Button Primary  
#### buttonPrimary
- background: #58758B  
- textColor: #FFFFFF  
- borderRadius: 0px  
- shadow: none

### Button Secondary  
#### buttonSecondary
- background: #1D1D1D  
- textColor: #FFFFFF  
- borderColor: #FFFFFF  
- borderRadius: 0px  
- shadow: none

## Brand Personality

- **Tone:** professional  
- **Energy:** medium  
- **Audience:** business professionals

## Frequently Asked Questions

**What is Aurelian's primary brand color?**  
Aurelian's primary brand color is #0B2540. It anchors the visual identity across their website, product UI, and marketing materials.

**What accent color does Aurelian use?**  
Aurelian uses #58758B as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

**What font does Aurelian use?**  
Aurelian uses neueMontreal for body text and Jersey 25 for headings. Fonts were detected on [aurelian.com](https://www.aurelian.com/) as part of their live design system.

**Does Aurelian use a light or dark theme?**  
Aurelian's primary site uses a light color scheme, with a background of #F6F4F2.

**Where can I find Aurelian's logo?**  
Aurelian's logo is available directly on their site ([aurelian.com](https://www.aurelian.com/)). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from [aurelian.com](https://www.aurelian.com/) using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Aurelian.

## Methodology

Brand data on this page was extracted from [aurelian.com](https://www.aurelian.com/) on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.  
Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.