# Aura Vision Brand Identity

A complete profile of **Aura Vision**'s visual system — colors, typography, components, and personality — extracted from [https://auravision.ai](https://auravision.ai/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://auravision.ai.

| Color      | Hex      | RGB                |
|------------|----------|--------------------|
| primary    | #161E31  | rgb(22, 30, 49)   |
| secondary  | #222A3C  | rgb(34, 42, 60)   |
| accent     | #9810FA  | rgb(152, 16, 250) |
| background | #FFFFFF  | rgb(255, 255, 255) |
| textPrimary| #0F172B  | rgb(15, 23, 43)   |
| link       | #0F172B  | rgb(15, 23, 43)   |

## Typography

Each font links to its Google Fonts page where available.

| Role  | Font Family      |  Links |
|-------|------------------|---------------------------|
| body  | Open Sans        | [Google Fonts →](https://fonts.google.com/specimen/Open+Sans) |
| heading| Questrial       | [Google Fonts →](https://fonts.google.com/specimen/Questrial) |

## Visual Assets

## UI Components

### Button Primary
- background: #9810FA
- textColor: #FFFFFF
- borderRadius: 33554400px
- shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(192, 38, 211, 0.4) 0px 0px 16px 0px

### Button Secondary
- background: #FFFFFF
- textColor: #0F172B
- borderRadius: 33554400px
- shadow: none

## Brand Personality

**Tone:** professional  
**Energy:** medium  
**Audience:** retail businesses

## Aura Vision Brand in the Wild

Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/622a0bb7e7631a7b6f9241a6/622a0bb7e7631a6ff79242d5_jJAgWWSKTvumY0rLkNGS.jpeg)  
Source: [auravision.ai](https://www.auravision.ai/blog/3-visual-merchandising-challenges-and-how-to-overcome-them)

## Frequently Asked Questions

**What is Aura Vision's primary brand color?**  
Aura Vision's primary brand color is #161E31. It anchors the visual identity across their website, product UI, and marketing materials.

**What accent color does Aura Vision use?**  
Aura Vision uses #9810FA as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

**What font does Aura Vision use?**  
Aura Vision uses Open Sans for body text and Questrial for headings. Fonts were detected on https://auravision.ai as part of their live design system.

**Does Aura Vision use a light or dark theme?**  
Aura Vision's primary site uses a light color scheme, with a background of #FFFFFF.

**Where can I find Aura Vision's logo?**  
Aura Vision's logo is available directly on their site (https://auravision.ai). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from https://auravision.ai using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Aura Vision.

## Methodology

Brand data on this page was extracted from [https://auravision.ai](https://auravision.ai/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.