# AUI Brand Identity

A complete profile of **AUI**'s visual system — colors, typography, components, and personality — extracted from [https://www.aui.io/](https://www.aui.io/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.aui.io/.  
**Primary**:  
`#F1F0E0`  
**Secondary**:  
`#6B7280`  
**Accent**:  
`#FF4800`  
**Background**:  
`#121212`  
**Text Primary**:  
`#F1F0E0`  
**Link**:  
`#FF4800`

## Typography

Each font links to its Google Fonts page where available.  
**Primary**:  
Roboto  
[Roboto Google Fonts →](https://fonts.google.com/specimen/Roboto)  
**Heading**:  
Roboto  
[Roboto Google Fonts →](https://fonts.google.com/specimen/Roboto)

## UI Components

Live previews rendered using AUI's actual button styles.

### Button Primary

- **background**: `#121212`  
- **textColor**: `#F1F0E0`  
- **borderColor**: `#282827`  
- **borderRadius**: `2px`  
- **shadow**: `none`

### Button Secondary

- **background**: `transparent`  
- **textColor**: `#121212`  
- **borderColor**: `#121212`  
- **borderRadius**: `2px`  
- **shadow**: `none`

## Brand Personality

- **Tone**: modern  
- **Energy**: medium  
- **Audience**: tech-savvy professionals

## AUI Brand in the Wild

*Image Source: [aui.io](https://www.aui.io/)*

*Image Source: [aui.io](https://www.aui.io/)*

*Image Source: [aui.io](https://www.aui.io/)*

*Image Source: [aui.io](https://www.aui.io/)*

*Image Source: [aui.io](https://www.aui.io/)*

*Image Source: [aui.io](https://www.aui.io/)*

## Frequently Asked Questions

**What is AUI's primary brand color?**  
AUI's primary brand color is `#F1F0E0`. It anchors the visual identity across their website, product UI, and marketing materials.

**What accent color does AUI use?**  
AUI uses `#FF4800` as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

**What font does AUI use?**  
AUI uses Roboto as the primary typeface across body and headings.

**Does AUI use a light or dark theme?**  
AUI's primary site uses a dark color scheme, with a background of `#121212`.

**Where can I find AUI's logo?**  
AUI's logo is available directly on their site (https://www.aui.io/). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from https://www.aui.io/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles.