AUI Brand Identity

A complete profile of AUI's visual system — colors, typography, components, and personality — extracted from https://www.aui.io/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.aui.io/.
Primary:
#F1F0E0
Secondary:
#6B7280
Accent:
#FF4800
Background:
#121212
Text Primary:
#F1F0E0
Link:
#FF4800

Typography

Each font links to its Google Fonts page where available.
Primary:
Roboto
Roboto Google Fonts →
Heading:
Roboto
Roboto Google Fonts →

UI Components

Live previews rendered using AUI's actual button styles.

Button Primary

• background: #121212
• textColor: #F1F0E0
• borderColor: #282827
• borderRadius: 2px
• shadow: none

Button Secondary

• background: transparent
• textColor: #121212
• borderColor: #121212
• borderRadius: 2px
• shadow: none

Brand Personality

• Tone: modern
• Energy: medium
• Audience: tech-savvy professionals

AUI Brand in the Wild

Image Source: aui.io

Image Source: aui.io

Image Source: aui.io

Image Source: aui.io

Image Source: aui.io

Image Source: aui.io

Frequently Asked Questions

What is AUI's primary brand color?
AUI's primary brand color is #F1F0E0. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does AUI use?
AUI uses #FF4800 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does AUI use?
AUI uses Roboto as the primary typeface across body and headings.

Does AUI use a light or dark theme?
AUI's primary site uses a dark color scheme, with a background of #121212.

Where can I find AUI's logo?
AUI's logo is available directly on their site (https://www.aui.io/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://www.aui.io/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles.