augment code.json

Augment Code Brand Identity

A complete profile of Augment Code's visual system — colors, typography, components, and personality — extracted from https://www.augmentcode.com/. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #1AA049
Accent #1AA049
Body Font Inter Display
Heading Font Inter Display

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: software developers and tech companies

Augment Code Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter Display",
      "role": "body"
    },
    {
      "family": "IBM Plex Mono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#1AA049",
    "accent": "#1AA049",
    "background": "#FFFFFF",
    "textPrimary": "#0A0A0A",
    "link": "#009966"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter Display",
      "heading": "Inter Display"
    },
    "fontStacks": {
      "heading": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Inter Display",
        "serif"
      ],
      "body": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Inter Display",
        "sans-serif"
      ],
      "paragraph": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Inter Display",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "36px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#0A0A0A",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#1AA049",
      "textColor": "#FAFAFA",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0A0A0A",
      "borderColor": "#E5E5E5",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.03) 0px 1px 1px 0px"
    }
  },
  "images": {
    "logo": "https://www.augmentcode.com/augment_code_wordmark.svg?dpl=dpl_3AJUZ54UwTRrkRsMaEj1sshavpTB",
    "favicon": "https://www.augmentcode.com/favicon.svg",
    "ogImage": "https://www.augmentcode.com/api/og?title=Augment+Code+-+The+Software+Agent+Company",
    "logoHref": "/",
    "logoAlt": "Augment Code"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is a visible, medium-sized logo in the header with alt text matching the brand name 'Augment Code'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 3,
      "text": "Install Augment",
      "reasoning": "Button #3 'Install Augment' uses the vibrant brand color #1AA049, indicating a strong call-to-action related to the product."
    },
    "secondary": {
      "index": 1,
      "text": "Book a Demo",
      "reasoning": "Button #1 'Book a Demo' has a different background color (#FFFFFF) and serves as a secondary action to engage users."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "software developers and tech companies"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is a visible, medium-sized logo in the header with alt text matching the brand name 'Augment Code'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}