Auctor Brand Identity

A complete profile of Auctor's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #0000EE
• secondary: #BEDCB0
• accent: #000000
• background: #FFFFFF
• textPrimary: #000000
• link: #F9FFEB

Typography

• primary: Skandiasn — https://fonts.google.com/specimen/Skandiasn
• heading: Season Auctordisplay — https://fonts.google.com/specimen/Season+Auctordisplay

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#000000, textColor=#FFFFFF, borderRadius=8px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#000000, borderRadius=8px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals seeking software implementation solutions

Auctor Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Software Implementation Guides & Insights | Auctor
  • Image:
  • Source: Resource
• Auctor's Series A Announcement | Auctor
  • Image:
  • Source: Announcement
• Software Implementation Guides & Insights | Auctor
  • Image:
  • Source: Resource
• Auctor's Series A Announcement | Auctor
  • Image:
  • Source: Announcement
• Software Implementation Guides & Insights | Auctor
  • Image:
  • Source: Resource
• Auctor's Series A Announcement | Auctor
  • Image:
  • Source: Announcement

Working with these fonts

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {"family": "Skandiasn", "role": "body"},
 {"family": "Season Auctordisplay", "role": "display"}
 ],
 "colors": {
 "primary": "#0000EE",
 "secondary": "#BEDCB0",
 "accent": "#000000",
 "background": "#FFFFFF",
 "textPrimary": "#000000",
 "link": "#F9FFEB"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Skandiasn",
 "heading": "Season Auctordisplay"
 },
 "fontStacks": {
 "heading": ["Season Auctordisplay", "Arial", "sans-serif"],
 "body": ["Skandiasn", "Arial", "sans-serif"],
 "paragraph": ["Season Auctordisplay", "Arial", "sans-serif"]
 },
 "fontSizes": {
 "h1": "80px",
 "h2": "44px",
 "body": "32px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "6px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#000000",
 "textColor": "#FFFFFF",
 "borderRadius": "8px",
 "borderRadiusCorners": {"topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px"},
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#FFFFFF",
 "textColor": "#000000",
 "borderRadius": "8px",
 "borderRadiusCorners": {"topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px"},
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://cdn.prod.website-files.com/69b764d93123336d5bf1d7c5/69cea804d0951f56aabdd891_ColorBlack.svg",
 "favicon": "https://cdn.prod.website-files.com/69b764d93123336d5bf1d7c5/69ddd0761f6a5cb2f1318fbb_Light-Mode.png",
 "ogImage": "https://cdn.prod.website-files.com/69b764d93123336d5bf1d7c5/69ddb170028f006739c18876_GraphImage.png",
 "logoHref": "/",
 "logoAlt": "Auctor"
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "business professionals seeking software implementation solutions"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.9,
 "colors": 0.9,
 "overall": 0.9
 }
}