# Attack Capital Brand Identity

A complete profile of **Attack Capital**'s visual system — colors, typography, components, and personality — extracted from [https://attack.capital/](https://attack.capital/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://attack.capital/.

- **primary**: #EC625F
- **accent**: #EC625F
- **background**: #FFFFFF
- **textPrimary**: #0A0A0A
- **link**: #EC625F

## Typography

Each font links to its Google Fonts page where available.

- **primary**: ui-sans-serif
- **heading**: ui-sans-serif

## Visual Assets

Logo

Favicon

## UI Components

Live previews rendered using Attack Capital's actual button styles.

- **Button Primary**:  
  - background: #EC625F  
  - textColor: #FAFAFA  
  - borderRadius: 8px  
  - shadow: none
- **Button Secondary**:  
  - background: #FFFFFF  
  - textColor: #0A0A0A  
  - borderColor: #E5E5E5  
  - borderRadius: 8px  
  - shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px

## Brand Personality

- **Tone**: professional  
- **Energy**: medium  
- **Audience**: investors and entrepreneurs

## Frequently Asked Questions

- **What is Attack Capital's primary brand color?**  
  Attack Capital's primary brand color is #EC625F. It anchors the visual identity across their website, product UI, and marketing materials.
- **What font does Attack Capital use?**  
  Attack Capital uses ui-sans-serif as the primary typeface across body and headings.
- **Does Attack Capital use a light or dark theme?**  
  Attack Capital's primary site uses a light color scheme, with a background of #FFFFFF.
- **Where can I find Attack Capital's logo?**  
  Attack Capital's logo is available directly on their site (https://attack.capital/). The current logo URL is included in the machine-readable JSON profile linked above.
- **How was this brand profile generated?**  
  This profile was extracted from https://attack.capital/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Attack Capital.

## Methodology

Brand data on this page was extracted from [https://attack.capital/](https://attack.capital/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.

## Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

```json
{
  "colorScheme": "light",
  "fonts": [
    {"family": "ui-sans-serif", "count": 70},
    {"family": "system-ui", "count": 70},
    {"family": "sans-serif", "count": 70},
    {"family": "Apple Color Emoji", "count": 70},
    {"family": "Segoe UI Emoji", "count": 70},
    {"family": "Segoe UI Symbol", "count": 70},
    {"family": "Noto Color Emoji", "count": 70}
  ],
  "colors": {
    "primary": "#EC625F",
    "accent": "#EC625F",
    "background": "#FFFFFF",
    "textPrimary": "#0A0A0A",
    "link": "#EC625F"
  },
  "typography": {
    "fontFamilies": {
      "primary": "ui-sans-serif",
      "heading": "ui-sans-serif"
    },
    "fontStacks": {
      "body": ["ui-sans-serif","system-ui","sans-serif","Apple Color Emoji","Segoe UI Emoji","Segoe UI Symbol","Noto Color Emoji"],
      "heading": ["ui-sans-serif","system-ui","sans-serif","Apple Color Emoji","Segoe UI Emoji","Segoe UI Symbol","Noto Color Emoji"],
      "paragraph": ["ui-sans-serif","system-ui","sans-serif","Apple Color Emoji","Segoe UI Emoji","Segoe UI Symbol","Noto Color Emoji"]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "48px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#EC625F",
      "textColor": "#FAFAFA",
      "borderRadius": "8px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0A0A0A",
      "borderColor": "#E5E5E5",
      "borderRadius": "8px",
      "shadow": "rgba(0,0,0,0) 0px 0px 0px 0px"
    }
  },
  "images": {
    "logo": "https://attack.capital/_next/image?url=%2Fmain_logo.png&w=3840&q=75",
    "favicon": "https://attack.capital/favicon.ico?favicon.c7547162.ico"
  }
}
```