# Atrato Brand Identity

A complete profile of **Atrato**'s visual system — colors, typography, components, and personality — extracted from [https://www.atratopago.com](https://www.atratopago.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.atratopago.com.

**Primary**  
`#161B26`

**Secondary**  
`#658BC7`

**Accent**  
`#4D4590`

**Background**  
`#FFFFFF`

**Text Primary**  
`#94969C`

**Link**  
`#4D4590`

## Typography

Each font links to its Google Fonts page where available.

**Primary**  
Mabrypro [Google Fonts →](https://fonts.google.com/specimen/Mabrypro)

**Heading**  
Mabrypro [Google Fonts →](https://fonts.google.com/specimen/Mabrypro)  
Mabrypro, Arial, sans-serif

## Visual Assets

.svg)  
*Logo*

*Favicon*

*Social Card*

## UI Components

Live previews rendered using Atrato's actual button styles.

**Button Primary**  
background: `#4D4590`  
textColor: `#FFFFFF`  
borderRadius: `8px`  
shadow: `rgba(0, 0, 0, 0.2) 0px 2px 5px 0px`

**Button Secondary**  
background: `#658BC7`  
textColor: `#FFFFFF`  
borderRadius: `20px`  
shadow: `none`

## Brand Personality

**Tone:** modern  
**Energy:** medium  
**Audience:** consumers looking for flexible payment options

## Atrato Brand in the Wild

*Image Source: [atratopago.com](https://www.atratopago.com/comercios)*

*Image Source: [atratopago.com](https://www.atratopago.com/blog)*

*Image Source: [atratopago.com](https://www.atratopago.com/clientes)*

*Image Source: [atratopago.com](https://www.atratopago.com/blog)*

*Image Source: [atratopago.com](https://www.atratopago.com/)*

*Image Source: [atratopago.com](https://www.atratopago.com/blog-posts/tus-finanzas-personales-estan-en-problemas-estos-errores-podrian-ser-la-razon)*

## Frequently Asked Questions

**What is Atrato's primary brand color?**  
Atrato's primary brand color is `#161B26`. It anchors the visual identity across their website, product UI, and marketing materials.

**What accent color does Atrato use?**  
Atrato uses `#4D4590` as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

**What font does Atrato use?**  
Atrato uses Mabrypro as the primary typeface across body and headings.

**Does Atrato use a light or dark theme?**  
Atrato's primary site uses a light color scheme, with a background of `#FFFFFF`.

**Where can I find Atrato's logo?**  
Atrato's logo is available directly on their site ([Link](https://www.atratopago.com)). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from [https://www.atratopago.com](https://www.atratopago.com/) on 2026-07-27 using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Atrato.

## Methodology

Brand data on this page was extracted from [https://www.atratopago.com](https://www.atratopago.com/) using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Mabrypro",
      "role": "body"
    },
    {
      "family": "Source Sans 3",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#161B26",
    "secondary": "#658BC7",
    "accent": "#4D4590",
    "background": "#FFFFFF",
    "textPrimary": "#94969C",
    "link": "#4D4590"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Mabrypro",
      "heading": "Mabrypro"
    },
    "fontStacks": {
      "heading": [
        "Mabrypro",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Arial",
        "Helvetica Neue",
        "Helvetica",
        "sans-serif"
      ],
      "paragraph": [
        "Source Sans 3",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "48px",
      "body": "20.8px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "20px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#4D4590",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(0, 0, 0, 0.2) 0px 2px 5px 0px"
    },
    "buttonSecondary": {
      "background": "#658BC7",
      "textColor": "#FFFFFF",
      "borderRadius": "20px",
      "borderRadiusCorners": {
        "topLeft": "20px",
        "topRight": "20px",
        "bottomRight": "20px",
        "bottomLeft": "20px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/67362aed9f87cf893a476ebc/68759005a03e727e0e11c19c_Logo%20(6).svg",
    "favicon": "https://cdn.prod.website-files.com/67362aed9f87cf893a476ebc/68755c297e995dd5ad9dc9c1_atrato_favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/67362aed9f87cf893a476ebc/6883da01399622b28645a26b_atrato_1200x630px.jpg",
    "logoHref": "/",
    "logoAlt": "Untitled UI logotext"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "consumers looking for flexible payment options"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  }
}
```