Atrato Brand: Colors, Fonts, Logo & Visual Identity

Atrato Brand Identity

A complete profile of Atrato's visual system — colors, typography, components, and personality — extracted from https://www.atratopago.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.atratopago.com.

Primary
#161B26

Secondary
#658BC7

Accent
#4D4590

Background
#FFFFFF

Text Primary
#94969C

Link
#4D4590

Typography

Each font links to its Google Fonts page where available.

Primary
Mabrypro Google Fonts →

Heading
Mabrypro Google Fonts →
Mabrypro, Arial, sans-serif

Visual Assets

.svg)
Logo

Favicon

Social Card

UI Components

Live previews rendered using Atrato's actual button styles.

Button Primary
background: #4D4590
textColor: #FFFFFF
borderRadius: 8px
shadow: rgba(0, 0, 0, 0.2) 0px 2px 5px 0px

Button Secondary
background: #658BC7
textColor: #FFFFFF
borderRadius: 20px
shadow: none

Brand Personality

Tone: modern
Energy: medium
Audience: consumers looking for flexible payment options

Atrato Brand in the Wild

Image Source: atratopago.com

Frequently Asked Questions

What is Atrato's primary brand color?
Atrato's primary brand color is #161B26. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Atrato use?
Atrato uses #4D4590 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Atrato use?
Atrato uses Mabrypro as the primary typeface across body and headings.

Does Atrato use a light or dark theme?
Atrato's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Atrato's logo?
Atrato's logo is available directly on their site (Link). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://www.atratopago.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Atrato.

Methodology

Brand data on this page was extracted from https://www.atratopago.com using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Mabrypro",
      "role": "body"
    },
    {
      "family": "Source Sans 3",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#161B26",
    "secondary": "#658BC7",
    "accent": "#4D4590",
    "background": "#FFFFFF",
    "textPrimary": "#94969C",
    "link": "#4D4590"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Mabrypro",
      "heading": "Mabrypro"
    },
    "fontStacks": {
      "heading": [
        "Mabrypro",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Arial",
        "Helvetica Neue",
        "Helvetica",
        "sans-serif"
      ],
      "paragraph": [
        "Source Sans 3",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "48px",
      "body": "20.8px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "20px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#4D4590",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(0, 0, 0, 0.2) 0px 2px 5px 0px"
    },
    "buttonSecondary": {
      "background": "#658BC7",
      "textColor": "#FFFFFF",
      "borderRadius": "20px",
      "borderRadiusCorners": {
        "topLeft": "20px",
        "topRight": "20px",
        "bottomRight": "20px",
        "bottomLeft": "20px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/67362aed9f87cf893a476ebc/68759005a03e727e0e11c19c_Logo%20(6).svg",
    "favicon": "https://cdn.prod.website-files.com/67362aed9f87cf893a476ebc/68755c297e995dd5ad9dc9c1_atrato_favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/67362aed9f87cf893a476ebc/6883da01399622b28645a26b_atrato_1200x630px.jpg",
    "logoHref": "/",
    "logoAlt": "Untitled UI logotext"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "consumers looking for flexible payment options"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  }
}