# Atoms Brand Identity

A complete profile of **Atoms**'s visual system — colors, typography, components, and personality — extracted from [https://atoms.co/](https://atoms.co/).  Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://atoms.co/.  
primary  
#E6DEC7  
rgb(230, 222, 199)

secondary  
#C8AD86  
rgb(200, 173, 134)

accent  
#0000EE  
rgb(0, 0, 238)

background  
#000000  
rgb(0, 0, 0)

textPrimary  
#000000  
rgb(0, 0, 0)

link  
#0000EE  
rgb(0, 0, 238)

## Typography

Each font links to its Google Fonts page where available.

primary

Switzer  
Switzer [Google Fonts →](https://fonts.google.com/specimen/Switzer)

heading

Switzer  
Switzer [Google Fonts →](https://fonts.google.com/specimen/Switzer)

Switzer, sans-serif

## Visual Assets

%22%3E%0A%3Cpath%20d%3D%22M52.71%2016.5102L68.18%2045.1902H37.13L52.71%2016.5102ZM40.23%200.930176L0%2073.1402H22.38L29.5%2060.0402H76.23L83.04%2073.1402H105.01L65.61%200.930176H40.23Z%22%20fill%3D%22%23FFF7DD%22%2F%3E%0A%3Cpath%20d%3D%22M94.75%200.930176V16.9202H128.42V73.1402H148.54V16.9202H182V0.930176H94.75Z%22%20fill%3D%22%23FFF7DD%22%2F%3E%0A%3Cpath%20d%3D%22M395.86%200.930176L369.28%2048.8002L342.39%200.930176H307.34V73.1402H327.85V16.4002L360.91%2073.1402H376.71L409.98%2016.4002V73.1402H430.7V0.930176H395.86Z%22%20fill%3D%22%23FFF7DD%22%2F%3E%0A%3Cpath%20d%3D%22M284.14%206.11C279.91%202.32%20273.15%200%20257.72%200H225.28C209.85%200%20203.09%202.32%20198.86%206.11C194.63%209.79%20191.36%2016.11%20191.36%2028.75V44.97C191.36%2057.6%20194.63%2063.93%20198.86%2067.61C203.09%2071.4%20209.85%2073.72%20225.28%2073.72H257.72C273.15%2073.72%20279.91%2071.4%20284.14%2067.61C288.37%2063.93%20291.64%2057.61%20291.64%2044.97V28.75C291.64%2016.12%20288.36%209.79%20284.14%206.11ZM271.98%2044.01C271.98%2048.64%20271.35%2052.65%20268.6%2054.96C266.06%2057.17%20258.03%2057.17%20252.96%2057.17H230.03C224.96%2057.17%20216.92%2057.17%20214.39%2054.96C211.64%2052.64%20211.01%2048.64%20211.01%2044.01V29.69C211.01%2025.06%20211.64%2021.05%20214.39%2018.74C216.93%2016.53%20224.96%2016.53%20230.03%2016.53H252.96C258.03%2016.53%20266.07%2016.53%20268.6%2018.74C271.35%2021.06%20271.98%2025.06%20271.98%2029.69V44.01Z%22%20fill%3D%22%23FFF7DD%22%2F%3E%0A%3Cpath%20d%3D%22M474.44%2027.8C468.23%2027.59%20464.96%2025.06%20464.96%2020.32C464.96%2014.95%20468.22%2013.05%20474.44%2013.05H506.98C511.93%2013.05%20514.88%2016.63%20514.77%2020.32H534.36C534.57%2013.05%20534.57%207.16%20529.31%203.47C525.2%200.53%20521.09%200%20512.98%200H471.91C452.33%200%20446.43%204.32%20446.43%2020.32C446.43%2042.01%20455.91%2042.01%20476.02%2042.75L510.14%2044.01C514.46%2044.33%20516.98%2048.01%20516.98%2051.59C516.98%2055.17%20514.45%2058.75%20510.14%2058.75H471.6C465.6%2058.75%20465.07%2054.33%20464.75%2050.85H446.43V54.43C446.43%2062.22%20448.33%2067.17%20452.43%2069.91C455.17%2071.7%20459.8%2073.7%20471.49%2073.7H513.93C532.67%2073.7%20536.26%2065.91%20536.26%2051.59C536.26%2040.32%20535.84%2030.63%20513.41%2029.27L474.45%2027.8H474.44Z%22%20fill%3D%22%23FFF7DD%22%2F%3E%0A%3C%2Fg%3E%0A%3Cdefs%3E%0A%3CclipPath%20id%3D%22svg-939820502_2043_clip0_225_148%22%3E%0A%3Crect%20width%3D%22537%22%20height%3D%2274%22%20fill%3D%22white%22%2F%3E%0A%3C%2FclipPath%3E%0A%3C%2Fdefs%3E%0A%3C%2Fsvg%3E%3C%2Fsvg%3E)

Logo

Favicon

Social Card

## Brand Personality

**Tone:** modern  
**Energy:** medium  
**Audience:** unknown

## Atoms Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: [substackcdn.com](https://substackcdn.com/image/fetch/$s_!XWvH!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8f326b4e-9959-42e9-a7a9-b6b54bff1174_2320x1948.png)

Source: [techblog.atoms.co](https://techblog.atoms.co/p/llm-support-agent)

Image: [substackcdn.com](https://substackcdn.com/image/fetch/$s_!c9Su!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F41683779-fd85-47e4-806a-ffca0244f1a0_1024x939.png)

Source: [techblog.atoms.co](https://techblog.atoms.co/p/our-journey-to-affordable-logging)

Image: [substackcdn.com](https://substackcdn.com/image/fetch/$s_!a-On!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd09cc2c3-1653-4f57-817c-695cc4f6eb59_2434x1444.png)

Source: [techblog.atoms.co](https://techblog.atoms.co/p/llm-support-agent)

Image: [substackcdn.com](https://substackcdn.com/image/fetch/$s_!20yk!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffc37f470-f4c1-4a01-a297-1305874950ad_3584x2080.png)

Source: [techblog.atoms.co](https://techblog.atoms.co/p/our-journey-to-affordable-logging)

Image: [substackcdn.com](https://substackcdn.com/image/fetch/$s_!aDM2!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8697c101-8d43-4436-abe0-d35dab04748d_1558x2206.png)

Source: [techblog.atoms.co](https://techblog.atoms.co/p/study-and-update-on-genai-devex)

Image: [substackcdn.com](https://substackcdn.com/image/fetch/$s_!JbBz!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4b6d5228-7ead-44ec-9b37-8f2a840642ce_2218x1250.png)

Source: [techblog.atoms.co](https://techblog.atoms.co/p/llm-support-agent)

## Frequently Asked Questions

What is Atoms's primary brand color?  
Atoms's primary brand color is #E6DEC7. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Atoms use?  
Atoms uses #0000EE as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Atoms use?  
Atoms uses Switzer as the primary typeface across body and headings.

Does Atoms use a light or dark theme?  
Atoms's primary site uses a dark color scheme, with a background of #000000.

Where can I find Atoms's logo?  
Atoms's logo is available directly on their site (https://atoms.co/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?  
This profile was extracted from https://atoms.co/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Atoms.

## Methodology

Brand data on this page was extracted from [https://atoms.co/](https://atoms.co/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Atoms.