Atoms Brand Identity

A complete profile of Atoms's visual system — colors, typography, components, and personality — extracted from https://atoms.co/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://atoms.co/.
primary
#E6DEC7
rgb(230, 222, 199)

secondary
#C8AD86
rgb(200, 173, 134)

accent
#0000EE
rgb(0, 0, 238)

background
#000000
rgb(0, 0, 0)

textPrimary
#000000
rgb(0, 0, 0)

link
#0000EE
rgb(0, 0, 238)

Typography

Each font links to its Google Fonts page where available.

primary

Switzer
Switzer Google Fonts →

heading

Switzer
Switzer Google Fonts →

Switzer, sans-serif

Visual Assets

%22%3E%0A%3Cpath%20d%3D%22M52.71%2016.5102L68.18%2045.1902H37.13L52.71%2016.5102ZM40.23%200.930176L0%2073.1402H22.38L29.5%2060.0402H76.23L83.04%2073.1402H105.01L65.61%200.930176H40.23Z%22%20fill%3D%22%23FFF7DD%22%2F%3E%0A%3Cpath%20d%3D%22M94.75%200.930176V16.9202H128.42V73.1402H148.54V16.9202H182V0.930176H94.75Z%22%20fill%3D%22%23FFF7DD%22%2F%3E%0A%3Cpath%20d%3D%22M395.86%200.930176L369.28%2048.8002L342.39%200.930176H307.34V73.1402H327.85V16.4002L360.91%2073.1402H376.71L409.98%2016.4002V73.1402H430.7V0.930176H395.86Z%22%20fill%3D%22%23FFF7DD%22%2F%3E%0A%3Cpath%20d%3D%22M284.14%206.11C279.91%202.32%20273.15%200%20257.72%200H225.28C209.85%200%20203.09%202.32%20198.86%206.11C194.63%209.79%20191.36%2016.11%20191.36%2028.75V44.97C191.36%2057.6%20194.63%2063.93%20198.86%2067.61C203.09%2071.4%20209.85%2073.72%20225.28%2073.72H257.72C273.15%2073.72%20279.91%2071.4%20284.14%2067.61C288.37%2063.93%20291.64%2057.61%20291.64%2044.97V28.75C291.64%2016.12%20288.36%209.79%20284.14%206.11ZM271.98%2044.01C271.98%2048.64%20271.35%2052.65%20268.6%2054.96C266.06%2057.17%20258.03%2057.17%20252.96%2057.17H230.03C224.96%2057.17%20216.92%2057.17%20214.39%2054.96C211.64%2052.64%20211.01%2048.64%20211.01%2044.01V29.69C211.01%2025.06%20211.64%2021.05%20214.39%2018.74C216.93%2016.53%20224.96%2016.53%20230.03%2016.53H252.96C258.03%2016.53%20266.07%2016.53%20268.6%2018.74C271.35%2021.06%20271.98%2025.06%20271.98%2029.69V44.01Z%22%20fill%3D%22%23FFF7DD%22%2F%3E%0A%3Cpath%20d%3D%22M474.44%2027.8C468.23%2027.59%20464.96%2025.06%20464.96%2020.32C464.96%2014.95%20468.22%2013.05%20474.44%2013.05H506.98C511.93%2013.05%20514.88%2016.63%20514.77%2020.32H534.36C534.57%2013.05%20534.57%207.16%20529.31%203.47C525.2%200.53%20521.09%200%20512.98%200H471.91C452.33%200%20446.43%204.32%20446.43%2020.32C446.43%2042.01%20455.91%2042.01%20476.02%2042.75L510.14%2044.01C514.46%2044.33%20516.98%2048.01%20516.98%2051.59C516.98%2055.17%20514.45%2058.75%20510.14%2058.75H471.6C465.6%2058.75%20465.07%2054.33%20464.75%2050.85H446.43V54.43C446.43%2062.22%20448.33%2067.17%20452.43%2069.91C455.17%2071.7%20459.8%2073.7%20471.49%2073.7H513.93C532.67%2073.7%20536.26%2065.91%20536.26%2051.59C536.26%2040.32%20535.84%2030.63%20513.41%2029.27L474.45%2027.8H474.44Z%22%20fill%3D%22%23FFF7DD%22%2F%3E%0A%3C%2Fg%3E%0A%3Cdefs%3E%0A%3CclipPath%20id%3D%22svg-939820502_2043_clip0_225_148%22%3E%0A%3Crect%20width%3D%22537%22%20height%3D%2274%22%20fill%3D%22white%22%2F%3E%0A%3C%2FclipPath%3E%0A%3C%2Fdefs%3E%0A%3C%2Fsvg%3E%3C%2Fsvg%3E)

Logo

Favicon

Social Card

Brand Personality

Tone: modern
Energy: medium
Audience: unknown

Atoms Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: substackcdn.com

Source: techblog.atoms.co

Image: substackcdn.com

Source: techblog.atoms.co

Image: substackcdn.com

Source: techblog.atoms.co

Image: substackcdn.com

Source: techblog.atoms.co

Image: substackcdn.com

Source: techblog.atoms.co

Image: substackcdn.com

Source: techblog.atoms.co

Frequently Asked Questions

What is Atoms's primary brand color?
Atoms's primary brand color is #E6DEC7. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Atoms use?
Atoms uses #0000EE as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Atoms use?
Atoms uses Switzer as the primary typeface across body and headings.

Does Atoms use a light or dark theme?
Atoms's primary site uses a dark color scheme, with a background of #000000.

Where can I find Atoms's logo?
Atoms's logo is available directly on their site (https://atoms.co/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://atoms.co/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Atoms.

Methodology

Brand data on this page was extracted from https://atoms.co/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Atoms.