# Atomic Brand Identity

A complete profile of **Atomic**'s visual system — colors, typography, components, and personality — extracted from [https://www.atomicvest.com/](https://www.atomicvest.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.atomicvest.com/.

- **Primary:** #03594A  
  - `rgb(3, 89, 74)`  
- **Secondary:** #0000EE  
  - `rgb(0, 0, 238)`  
- **Accent:** #03594A  
  - `rgb(3, 89, 74)`  
- **Background:** #F7F9F8  
  - `rgb(247, 249, 248)`  
- **Text Primary:** #1A2322  
  - `rgb(26, 35, 34)`  
- **Link:** #024B3F  
  - `rgb(2, 75, 63)`

## Typography

Each font links to its Google Fonts page where available.

- **Primary:** GothamSSm Book  
  - [Google Fonts →](https://fonts.google.com/specimen/GothamSSm+Book)
- **Heading:** GothamSSm Light  
  - [Google Fonts →](https://fonts.google.com/specimen/GothamSSm+Light)  
  - GothamSSm Light, sans-serif

## Visual Assets

## UI Components

Live previews rendered using Atomic's actual button styles.

- **Button Primary**
  - Background: #03594A  
  - Text Color: #0000EE  
  - Border Radius: 99px  
  - Shadow: none

- **Button Secondary**
  - Background: #E6EBE9  
  - Text Color: #0000EE  
  - Border Radius: 99px  
  - Shadow: none

## Brand Personality

- **Tone:** professional
- **Energy:** medium
- **Audience:** financial professionals and fintech companies

## Atomic Brand in the Wild

Source: [atomicvest.com](https://www.atomicvest.com/solutions/wealth-management)

Source: [atomicvest.com](https://www.atomicvest.com/)

Source: [atomicvest.com](https://www.atomicvest.com/news/atomic-series-a)

Source: [atomicvest.com](https://www.atomicvest.com/)

Source: [atomicvest.com](https://www.atomicvest.com/blog)

## Frequently Asked Questions

- **What is Atomic's primary brand color?**  
  Atomic's primary brand color is #03594A. It anchors the visual identity across their website, product UI, and marketing materials.

- **What font does Atomic use?**  
  Atomic uses GothamSSm Book for body text and GothamSSm Light for headings. Fonts were detected on https://www.atomicvest.com/ as part of their live design system.

- **Does Atomic use a light or dark theme?**  
  Atomic's primary site uses a light color scheme, with a background of #F7F9F8.

- **Where can I find Atomic's logo?**  
  Atomic's logo is available directly on their site (https://www.atomicvest.com/). The current logo URL is included in the machine-readable JSON profile.

- **How was this brand profile generated?**  
  This profile was extracted from https://www.atomicvest.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles.