atomic.json

Atomic Brand Identity

A complete profile of Atomic's visual system — colors, typography, components, and personality — extracted from https://www.atomicvest.com/. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #03594A
Accent #03594A
Body Font GothamSSm Book
Heading Font GothamSSm Light

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: financial professionals and fintech companies

Atomic Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "GothamSSm Book",
      "role": "body"
    },
    {
      "family": "GothamSSm Light",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#03594A",
    "secondary": "#0000EE",
    "accent": "#03594A",
    "background": "#F7F9F8",
    "textPrimary": "#1A2322",
    "link": "#024B3F"
  },
  "typography": {
    "fontFamilies": {
      "primary": "GothamSSm Book",
      "heading": "GothamSSm Light"
    },
    "fontStacks": {
      "heading": [
        "GothamSSm Light",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "GothamSSm Book",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "40px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#03594A",
      "textColor": "#0000EE",
      "borderRadius": "99px",
      "borderRadiusCorners": {
        "topLeft": "99px",
        "topRight": "99px",
        "bottomRight": "99px",
        "bottomLeft": "99px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#E6EBE9",
      "textColor": "#0000EE",
      "borderRadius": "99px",
      "borderRadiusCorners": {
        "topLeft": "99px",
        "topRight": "99px",
        "bottomRight": "99px",
        "bottomLeft": "99px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20style%3D%22width%3A100%25%3Bheight%3A100%25%3B%22%20viewBox%3D%220%200%20144%2032%22%20preserveAspectRatio%3D%22none%22%20width%3D%22100%25%22%20height%3D%22100%25%22%20data-fc-idx%3D%220%22%3E%3Csvg%20width%3D%22144%22%20height%3D%2232%22%20fill%3D%22none%22%20id%3D%22svg267552564_1161%22%3E%3Cpath%20d%3D%22M43.529%2010.373h-3.413V8.63h8.708v1.745H45.41v8.968h-1.88v-8.968Zm28.725%203.65v-.03c0-2.082-1.5-3.796-3.642-3.796-2.128%200-3.613%201.683-3.613%203.765v.03c0%202.082%201.5%203.796%203.643%203.796%202.127%200%203.612-1.684%203.612-3.765Zm-9.229%200v-.03c0-3%202.326-5.54%205.617-5.54%203.29%200%205.586%202.494%205.586%205.509v.03c0%203-2.326%205.54-5.616%205.54-3.29%200-5.587-2.494-5.587-5.509ZM89.77%208.629h2.004l3.26%205.066%203.26-5.066h2.004v10.713h-1.882V11.66l-3.382%205.051h-.061l-3.352-5.02v7.652h-1.852V8.63Zm28.575%200h-1.882v10.713h1.882V8.63Zm15.628%205.394v-.03c0-3.046%202.28-5.54%205.509-5.54%201.989%200%203.183.688%204.208%201.667l-1.209%201.393c-.872-.796-1.775-1.316-3.014-1.316-2.02%200-3.521%201.668-3.521%203.765v.03c0%202.097%201.485%203.796%203.536%203.796%201.301%200%202.158-.52%203.076-1.377l1.209%201.224c-1.087%201.179-2.357%201.898-4.346%201.898-3.122%200-5.448-2.434-5.448-5.51Z%22%20fill%3D%22%232A2E2D%22%2F%3E%3Cpath%20opacity%3D%22.5%22%20d%3D%22M0%2031.363%2012.814%200l4.89%2022.089L0%2031.363Z%22%20fill%3D%22%232A2E2D%22%2F%3E%3Cpath%20opacity%3D%22.5%22%20d%3D%22M25.625%2031.363%2012.812%200l-4.89%2022.089%2017.703%209.274Z%22%20fill%3D%22%232A2E2D%22%2F%3E%3Cpath%20d%3D%22m12.812%2024.65%204.89-2.561L12.811%200l-4.89%2022.089%204.89%202.561Z%22%20fill%3D%22%232A2E2D%22%2F%3E%3C%2Fsvg%3E%3C%2Fsvg%3E",
    "favicon": "https://framerusercontent.com/images/XtCM1NcYUFpGbtkZOi6a01awnG4.svg",
    "ogImage": "https://framerusercontent.com/assets/wS447IvX33dAWzuU4uQsHthOEHE.png",
    "logoHref": "./"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Atomic Invest'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Talk to us",
      "reasoning": "Button #0 uses the brand's primary color (#03594A) and has action-oriented text 'Talk to us', making it the most prominent CTA."
    },
    "secondary": {
      "index": 2,
      "text": "Partner login",
      "reasoning": "Button #2 has a different background color (#E6EBE9) and serves a secondary function with 'Partner login', making it suitable as a secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "financial professionals and fintech companies"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Atomic Invest'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}