AtoB Brand Identity

A complete profile of AtoB's visual system — colors, typography, components, and personality — extracted from https://atob.com/. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #D9F99D
• secondary: #111820
• accent: #D9F99D
• background: #FFFFFF
• textPrimary: #182029
• link: #182029

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Inter — https://fonts.google.com/specimen/Inter

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=transparent, textColor=#FFFFFF, borderColor=null, borderRadius=100px, shadow=none
• buttonPrimary: background=#D9F99D, textColor=#1C2436, borderColor=#ECF5F0, borderRadius=100px, shadow=none
• buttonSecondary: background=#E2E4E9, textColor=#333333, borderRadius=0px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: fleet managers and trucking companies

AtoB Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Fleet Gas Cards with Rewards | AtoB
  • Image:
  • Source: https://www.atob.com/perks
• AtoB Blog | Fleet Fuel Cards, Trucking Insights & Industry Updates
  • Image:
  • Source: https://www.atob.com/blog
• 5 Tips for Handling Accessorial Freight Charges in Trucking | AtoB
  • Image: .jpg)
  • Source: https://www.atob.com/blog/accessorial-freight-charges
• Benefits of Invoice Factoring for Trucking Companies | AtoB
  • Image:
  • Source: https://www.atob.com/blog/benefits-of-invoice-factoring-trucking
• Low Prices At Every Pump - AtoB Unlimited
  • Image:
  • Source: https://go.atob.com/hub
• Environmental Benefits of EV Fleet Management | AtoB
  • Image:
  • Source: https://www.atob.com/blog/environmental-benefits-ev-fleet-management

Working with these fonts

Not found on Google Fonts? Follow these steps if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and click around — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy out the matching @font-face declarations.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Inter",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#D9F99D",
  "secondary": "#111820",
  "accent": "#D9F99D",
  "background": "#FFFFFF",
  "textPrimary": "#182029",
  "link": "#182029"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Inter",
   "heading": "Inter"
  },
  "fontStacks": {
   "heading": [
    "Inter",
    "sans-serif"
   ],
   "body": [
    "Inter",
    "sans-serif"
   ],
   "paragraph": [
    "Inter",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "64px",
   "h2": "48px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "23px"
 },
 "components": {
  "input": {
   "background": "transparent",
   "textColor": "#FFFFFF",
   "borderColor": null,
   "borderRadius": "100px",
   "borderRadiusCorners": {
    "topLeft": "100px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "100px"
   },
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#D9F99D",
   "textColor": "#1C2436",
   "borderColor": "#ECF5F0",
   "borderRadius": "100px",
   "borderRadiusCorners": {
    "topLeft": "100px",
    "topRight": "100px",
    "bottomRight": "100px",
    "bottomLeft": "100px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#E2E4E9",
   "textColor": "#333333",
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://cdn.prod.website-files.com/62c496dceca674e60a6d1ecd/68ec0bad02fa4f6f0f722814_logos.svg",
  "favicon": "https://cdn.prod.website-files.com/62c496dceca674e60a6d1ecd/672a67882946236efcb62c84_Favi%20Iocn%20Atob.png",
  "ogImage": "https://cdn.prod.website-files.com/62c496dceca674e60a6d1ecd/6723b2ee7bfa56ba62f4ff9e_Atob%20Bannner.png"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 7,
  "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
  "confidence": 0.9,
  "rejected": true,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 0,
   "text": "Get started",
   "reasoning": "Button #0 'Get started' uses the vibrant brand color #D9F99D, which is consistent with a primary CTA. The text is action-oriented, making it a strong candidate for the primary button."
  },
  "secondary": {
   "index": 1,
   "text": "Explore",
   "reasoning": "Button #1 'Explore' has a different background color (#E2E4E9) and serves as a secondary action, making it suitable as the secondary button."
  },
  "confidence": 0.95
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "fleet managers and trucking companies"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 0,
    "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
    "confidence": 0.9
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}