atob.json
AtoB Brand Identity
A complete profile of AtoB's visual system — colors, typography, components, and personality — extracted from https://atob.com/. Built for designers, agents, and AI tools.
- Page: https://characterquilt.com/branding/atob
- Machine-readable JSON: https://characterquilt.com/branding/atob.json
Quick Facts
| Field | Value |
|---|---|
| Primary | #D9F99D |
| Accent | #D9F99D |
| Body Font | Inter |
| Heading Font | Inter |
Color Palette
- primary: #D9F99D
- secondary: #111820
- accent: #D9F99D
- background: #FFFFFF
- textPrimary: #182029
- link: #182029
Typography
- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter
Visual Assets
- Logo:
- Favicon:
- Social card (og:image):
UI Components
- input: background=transparent, textColor=#FFFFFF, borderColor=null, borderRadius=100px, shadow=none
- buttonPrimary: background=#D9F99D, textColor=#1C2436, borderColor=#ECF5F0, borderRadius=100px, shadow=none
- buttonSecondary: background=#E2E4E9, textColor=#333333, borderRadius=0px, shadow=none
Brand Personality
Tone: professional · Energy: medium · Audience: fleet managers and trucking companies
AtoB Brand in the Wild
Real-world brand assets — ads, campaigns, marketing materials.
- Fleet Gas Cards with Rewards | AtoB
- Image:
- Source: AtoB Perks
- AtoB Blog | Fleet Fuel Cards, Trucking Insights & Industry Updates
- Image:
- Source: AtoB Blog
- 5 Tips for Handling Accessorial Freight Charges in Trucking | AtoB
- Image: .jpg)
- Source: Accessorial Freight Charges
- Benefits of Invoice Factoring for Trucking Companies | AtoB
- Image:
- Source: Invoice Factoring
- Low Prices At Every Pump - AtoB Unlimited
- Image:
- Source: AtoB Unlimited
- Environmental Benefits of EV Fleet Management | AtoB
- Image:
- Source: Environmental Benefits
Working with these fonts
Not found on Google Fonts? Here are some suggestions you can follow if you have permission to use the fonts.
- Open the company's homepage in a browser with DevTools open.
- In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
- Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
- For each captured font URL: right-click → Save As to download the file locally.
- View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each
src: url(...)to point to your local file path.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.