llms.txt

Atlas Brand Identity

A complete profile of Atlas's visual system — colors, typography, components, and personality.

Quick Facts

Field	Value
Primary	#0F58FF
Accent	#0F58FF
Body Font	Inter
Heading Font	Atlas Sans

Color Palette

primary: #0F58FF
secondary: #1A2332
accent: #0F58FF
background: #FFFFFF
textPrimary: #0E101B
link: #242C38

Typography

primary: Inter — Google Fonts
heading: Atlas Sans — Google Fonts

Visual Assets

Logo:
Favicon:
Social card (og:image):

UI Components

buttonPrimary: background=#0F58FF, textColor=#FFFFFF, borderColor=#0F58FF, borderRadius=20px, shadow=none
buttonSecondary: background=#0E101B, textColor=#FFFFFF, borderColor=#242C38, borderRadius=10px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: businesses and teams needing GIS solutions

Atlas Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

USGS Earth Explorer

Source: USGS Earth Explorer
Atlas Blog

Source: Atlas Blog
New in Atlas: August Edition | Atlas

Source: August Edition
Travel Time Analysis [Complete Guide + 8 Examples] | Atlas

Source: Travel Time Analysis

Working with these fonts

Not found on Google Fonts? Here is a flow you can follow if you have permission to use the fonts:

Open the company's homepage in a browser with DevTools open.
In the Network tab, filter by "Font".
Hard-reload the page and navigate around.
Save the font URLs you capture locally.
Extract the corresponding CSS @font-face declarations.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Inter",
   "role": "body"
  },
  {
   "family": "Atlas Sans",
   "role": "heading"
  }
 ],
 "colors": {
  "primary": "#0F58FF",
  "secondary": "#1A2332",
  "accent": "#0F58FF",
  "background": "#FFFFFF",
  "textPrimary": "#0E101B",
  "link": "#242C38"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Inter",
   "heading": "Atlas Sans"
  },
  "fontStacks": {
   "heading": ["Atlas Sans", "sans-serif"],
   "body": ["Inter", "sans-serif"],
   "paragraph": ["Inter", "sans-serif"]
  },
  "fontSizes": {
   "h1": "56px",
   "h2": "44px",
   "body": "19.2px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "10px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#0F58FF",
   "textColor": "#FFFFFF",
   "borderColor": "#0F58FF",
   "borderRadius": "20px",
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#0E101B",
   "textColor": "#FFFFFF",
   "borderColor": "#242C38",
   "borderRadius": "10px",
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://atlas.co/images/logo-light.svg",
  "favicon": "https://atlas.co/favicon-32x32.png?v=49a58e08213b4311c5ec97ff0a91e42d",
  "ogImage": "https://atlas.co/images/default-og.png"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "businesses and teams needing GIS solutions"
 },
 "designSystem": {
  "framework": "custom"
 }
}