Atlas Brand Identity

A complete profile of Atlas's visual system — colors, typography, components, and personality — extracted from https://atlas.co/. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/atlas
• Machine-readable JSON: https://characterquilt.com/branding/atlas.json
• Per-page llms.txt: https://characterquilt.com/branding/atlas/llms.txt

Quick Facts

Color Palette

• primary: #0F58FF
• secondary: #1A2332
• accent: #0F58FF
• background: #FFFFFF
• textPrimary: #0E101B
• link: #242C38

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Atlas Sans — https://fonts.google.com/specimen/Atlas+Sans

Visual Assets

• Logo: https://atlas.co/images/logo-light.svg
• Favicon: https://atlas.co/favicon-32x32.png?v=49a58e08213b4311c5ec97ff0a91e42d
• Social card (og:image): https://atlas.co/images/default-og.png

UI Components

• buttonPrimary: background=#0F58FF, textColor=#FFFFFF, borderColor=#0F58FF, borderRadius=20px, shadow=none
• buttonSecondary: background=#0E101B, textColor=#FFFFFF, borderColor=#242C38, borderRadius=10px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: businesses and teams needing GIS solutions

Atlas Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• USGS Earth Explorer
  • Image: https://atlas.co/images/posts/usgs.jpeg
  • Source: https://atlas.co/data-sources/usgs-earth-explorer/
• Atlas Blog
  • Image: https://atlas.co/images/blog-thumbnails/01_blue_globe.jpg
  • Source: https://atlas.co/resources/
• New in Atlas: August Edition | Atlas
  • Image: https://atlas.co/images/posts/private-google-sheets.jpg
  • Source: https://atlas.co/blog/new-in-atlas-august-edition/
• Atlas Blog
  • Image: https://atlas.co/images/blog-thumbnails/01_yellow_location.jpg
  • Source: https://atlas.co/resources/
• Travel Time Analysis [Complete Guide + 8 Examples] | Atlas
  • Image: https://atlas.co/images/posts/travel-time-07.jpg
  • Source: https://atlas.co/blog/travel-time-analysis-complete-guide-8-examples/
• Atlas Blog
  • Image: https://atlas.co/images/blog-thumbnails/02_blue_map.jpg
  • Source: https://atlas.co/resources/

Working with these fonts

Not found on Google Fonts? Here is a flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.