# Astor Brand Identity

A complete profile of **Astor**'s visual system — colors, typography, components, and personality — extracted from [https://www.joinastor.com/](https://www.joinastor.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.joinastor.com/.  
**Primary**: #0000EE  
**Accent**: #262626  
**Background**: #FDFEFE  
**Text Primary**: #262626  
**Link**: #0000EE

## Typography

Each font links to its Google Fonts page where available.  
**Primary**: Inter Display  
**Heading**: Suisse Intl Regular  
**Instrument Serif**, serif

## Visual Assets

Logo  
  
Favicon  
  
Social Card

## UI Components

Live previews rendered using Astor's actual button styles.  
**Button Primary**:  
- Background: #262626  
- Text Color: #0000EE  
- Border Radius: 52px  
- Shadow: rgba(0, 0, 0, 0.1) 0px 0.706592px 0.989229px -0.583333px, rgba(0, 0, 0, 0.1) 0px 1.80656px 2.52919px -1.16667px, rgba(0, 0, 0, 0.1) 0px 3.62176px 5.07046px -1.75px, rgba(0, 0, 0, 0.09) 0px 6.8656px 9.61184px -2.33333px, rgba(0, 0, 0, 0.08) 0px 13.6468px 19.1055px -2.91667px, rgba(0, 0, 0, 0.05) 0px 30px 42px -3.5px

**Button Secondary**:  
- Background: #FFFFFF  
- Text Color: #0000EE  
- Border Radius: 52px  
- Shadow: none

## Brand Personality

**Tone**: modern  
**Energy**: medium  
**Audience**: investors and tech-savvy individuals

## Astor Brand in the Wild

Image: [i.etsystatic.com](https://i.etsystatic.com/6483403/r/il/f91fe2/4381403962/il_570xN.4381403962_naqn.jpg)  
Source: [etsy.com](https://www.etsy.com/listing/750495011/vintage-advertisement-illustration-mad)

Image: [astorservices.org](https://www.astorservices.org/wp-content/uploads/2023/03/Annual-Report-2023-COVER-311x400.jpg)  
Source: [astorservices.org](https://www.astorservices.org/annual-reports/)

Image: [astorlanding.com](https://www.astorlanding.com/images/pic2.jpg)  
Source: [astorlanding.com](https://www.astorlanding.com/)

Image: [archive.org](https://archive.org/download/1947-advertisement-for-astor-radio-sets/1947%20advertisement%20for%20Astor%20radio%20sets.jpg)  
Source: [archive.org](https://archive.org/details/1947-advertisement-for-astor-radio-sets)

Image: [image.isu.pub](https://image.isu.pub/200626203948-85b51c6680b3f872199b64714d09d5b1/jpg/page_1_thumb_large.jpg)  
Source: [issuu.com](https://issuu.com/astorservices/docs/annual_report_2020_fy18-19_final)

Image: [s3.envato.com](https://s3.envato.com/files/495187162/01_astor_preview.__large_preview.png)  
Source: [themeforest.net](https://themeforest.net/item/astor-electronics-store-shopify-theme/36190193?srsltid=AfmBOooAKp6xcWmkvwBRsNblt33f0Nsk_v8LLkhpcpxWDjotfJpjEYgp)

## Frequently Asked Questions

**What is Astor's primary brand color?**  
Astor's primary brand color is #0000EE. It anchors the visual identity across their website, product UI, and marketing materials.

**What accent color does Astor use?**  
Astor uses #262626 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

**What font does Astor use?**  
Astor uses Inter Display for body text and Suisse Intl Regular for headings. Fonts were detected on https://www.joinastor.com/ as part of their live design system.

**Does Astor use a light or dark theme?**  
Astor's primary site uses a light color scheme, with a background of #FDFEFE.

**Where can I find Astor's logo?**  
Astor's logo is available directly on their site (https://www.joinastor.com/). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from https://www.joinastor.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Astor.