Asteroid Brand Identity

A complete profile of Asteroid's visual system — colors, typography, components, and personality — extracted from https://asteroid.ai. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://asteroid.ai.

• Primary: #692FFF
  • rgb(105, 47, 255)
• Secondary: #B497FF
  • rgb(180, 151, 255)
• Accent: #C05DEF
  • rgb(192, 93, 239)
• Background: #121212
  • rgb(18, 18, 18)
• Text Primary: #121212
  • rgb(18, 18, 18)
• Link: #C05DEF
  • rgb(192, 93, 239)

Typography

Each font links to its Google Fonts page where available.

• Primary: Futura PT
  • Futura PT Google Fonts →
• Heading: Futura PT
  • Futura PT Google Fonts →

futura-pt, sans-serif

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Asteroid's actual button styles.

Button Primary

• Background: #15131B
• Text Color: #FFFFFF
• Border Radius: 0px
• Shadow: none

Button Secondary

• Background: #121212
• Text Color: #FFFFFF
• Border Radius: 0px
• Shadow: none

Brand Personality

• Tone: modern
• Energy: medium
• Audience: enterprise businesses

Asteroid Brand in the Wild

Image: docs.asteroid.ai

Source: docs.asteroid.ai

Image: asteroid.ai

Source: asteroid.ai

Frequently Asked Questions

1. What is Asteroid's primary brand color?
   Asteroid's primary brand color is #692FFF. It anchors the visual identity across their website, product UI, and marketing materials.

2. What accent color does Asteroid use?
   Asteroid uses #C05DEF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

3. What font does Asteroid use?
   Asteroid uses Futura PT as the primary typeface across body and headings.

4. Does Asteroid use a light or dark theme?
   Asteroid's primary site uses a dark color scheme, with a background of #121212.

5. Where can I find Asteroid's logo?
   Asteroid's logo is available directly on their site (https://asteroid.ai). The current logo URL is included in the machine-readable JSON profile linked above.

6. How was this brand profile generated?
   This profile was extracted from https://asteroid.ai using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Asteroid.

Methodology

Brand data on this page was extracted from https://asteroid.ai on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Asteroid.