Assort Health Brand Identity

A complete profile of Assort Health's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #2157E1
• secondary: #E9EEFC
• accent: #32D5D8
• background: #FFFFFF
• textPrimary: #171729
• link: #171729

Typography

• primary: Manrope — https://fonts.google.com/specimen/Manrope
• heading: Geist — https://fonts.google.com/specimen/Geist

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#32D5D8, textColor=#171729, borderRadius=6px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#171729, borderRadius=6px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: healthcare professionals

Assort Health Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Assort Health - July 2025

  Source: https://www.assorthealth.com/customers

• Assort Health | Blog

  Source: https://www.assorthealth.com/blog

• Assort Customer Story: Peninsula Orthopaedic Associates

  Source: https://www.assorthealth.com/orthopedic-voice-ai

• AI Voice Agent for Healthcare | Assort Health

  Source: https://www.assorthealth.com/

• Assort Health Launches First Voice AI Agents for Dermatology, Enabling Over 5% Increase in Appointment Volume and 200% Labor Capacity

  Source: https://www.assorthealth.com/blog/assort-health-launches-first-voice-ai-agents-for-dermatology

• Reviews | AssortHealth

  Source: https://www.assorthealth.com/patient-feedback

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Geist",
   "role": "heading"
  },
  {
   "family": "Manrope",
   "role": "body"
  }
 ],
 "colors": {
 "primary": "#2157E1",
 "secondary": "#E9EEFC",
 "accent": "#32D5D8",
 "background": "#FFFFFF",
 "textPrimary": "#171729",
 "link": "#171729"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Manrope",
 "heading": "Geist"
 },
 "fontStacks": {
 "heading": [
  "Geist",
  "sans-serif"
 ],
 "body": [
  "Manrope",
  "sans-serif"
 ],
 "paragraph": [
  "Geist",
  "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "64px",
 "h2": "32px",
 "body": "16px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "16px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#32D5D8",
 "textColor": "#171729",
 "borderRadius": "6px",
 "borderRadiusCorners": {
  "topLeft": "6px",
  "topRight": "6px",
  "bottomRight": "6px",
  "bottomLeft": "6px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#FFFFFF",
 "textColor": "#171729",
 "borderRadius": "6px",
 "borderRadiusCorners": {
  "topLeft": "6px",
  "topRight": "6px",
  "bottomRight": "6px",
  "bottomLeft": "6px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://cdn.prod.website-files.com/658f1778d4ddcb4f4d1f42e3/658f56ad64761a9ccc9929af_AssortLogo.svg",
 "favicon": "https://cdn.prod.website-files.com/658f1778d4ddcb4f4d1f42e3/658f9af5c7b40fc641ec392f_AssortFavicon.png",
 "ogImage": "https://cdn.prod.website-files.com/658f1778d4ddcb4f4d1f42e3/6908ef6b1e446f87c841a761_assortpreview-preview.jpg",
 "logoHref": "/",
 "logoAlt": "Assort Health Logo"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": 1,
 "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage. The alt text matches the brand name 'Assort Health', confirming it as the primary logo.",
 "confidence": 0.95,
 "source": "llm"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": 0,
 "text": "Book a demo",
 "reasoning": "Button #0 ('Book a demo') has a vibrant and distinct blue color (#32D5D8) which stands out as a primary call-to-action. The text is action-oriented, encouraging users to engage with the service."
 },
 "secondary": {
 "index": 4,
 "text": "See it in action",
 "reasoning": "Button #4 ('See it in action') has a neutral white background (#FFFFFF), making it a suitable secondary option. It provides additional information without competing with the primary CTA."
 },
 "confidence": 0.95
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "healthcare professionals"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 0,
 "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage. The alt text matches the brand name 'Assort Health', confirming it as the primary logo.",
 "confidence": 0.95
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}