# assistant-ui Brand Identity

A complete profile of **assistant-ui**'s visual system — colors, typography, components, and personality — extracted from [https://assistant-ui.com](https://assistant-ui.com/). Built for designers, agents, and AI tools.

## Color Palette
Brand palette extracted from https://assistant-ui.com.

### Colors
- **primary**: #D6E8F4  
- **secondary**: #EAD3D4  
- **accent**: #171717  
- **background**: #FFFFFF  
- **textPrimary**: #0A0A0A  
- **link**: #FFEDEB

## Typography
Each font links to its Google Fonts page where available.

### Font Families
- **primary**: GeistSans  
- **heading**: GeistSans

## Visual Assets
  
Logo  
  
Favicon  
  
Social Card

## UI Components
Live previews rendered using assistant-ui's actual button styles.

### Button Primary
- background: #171717  
- textColor: #FAFAFA  
- borderRadius: 8px  
- shadow: none

### Button Secondary
- background: #F5F5F5  
- textColor: #0A0A0A  
- borderColor: #E5E5E5  
- borderRadius: 10px  
- shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px

## Brand Personality
- **Tone:** modern  
- **Energy:** medium  
- **Audience:** developers and tech enthusiasts

## Frequently Asked Questions
### What is assistant-ui's primary brand color?
assistant-ui's primary brand color is #D6E8F4. It anchors the visual identity across their website, product UI, and marketing materials.

### What accent color does assistant-ui use?
assistant-ui uses #171717 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

### What font does assistant-ui use?
assistant-ui uses GeistSans as the primary typeface across body and headings.

### Does assistant-ui use a light or dark theme?
assistant-ui's primary site uses a light color scheme, with a background of #FFFFFF.

### How was this brand profile generated?
This profile was extracted from https://assistant-ui.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles.