assistant-ui Brand Identity

A complete profile of assistant-ui's visual system — colors, typography, components, and personality — extracted from https://assistant-ui.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://assistant-ui.com.

Colors

• primary: #D6E8F4
• secondary: #EAD3D4
• accent: #171717
• background: #FFFFFF
• textPrimary: #0A0A0A
• link: #FFEDEB

Typography

Each font links to its Google Fonts page where available.

Font Families

• primary: GeistSans
• heading: GeistSans

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using assistant-ui's actual button styles.

Button Primary

• background: #171717
• textColor: #FAFAFA
• borderRadius: 8px
• shadow: none

Button Secondary

• background: #F5F5F5
• textColor: #0A0A0A
• borderColor: #E5E5E5
• borderRadius: 10px
• shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px

Brand Personality

• Tone: modern
• Energy: medium
• Audience: developers and tech enthusiasts

Frequently Asked Questions

What is assistant-ui's primary brand color?

assistant-ui's primary brand color is #D6E8F4. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does assistant-ui use?

assistant-ui uses #171717 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does assistant-ui use?

assistant-ui uses GeistSans as the primary typeface across body and headings.

Does assistant-ui use a light or dark theme?

assistant-ui's primary site uses a light color scheme, with a background of #FFFFFF.

How was this brand profile generated?

This profile was extracted from https://assistant-ui.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles.