# AssemblyAI Brand Identity

A complete profile of **AssemblyAI**'s visual system — colors, typography, components, and personality — extracted from https://www.assemblyai.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/assemblyai
- Machine-readable JSON: https://characterquilt.com/branding/assemblyai.json
- Per-page llms.txt: https://characterquilt.com/branding/assemblyai/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #2545D3 |
| Accent | #2545D3 |
| Body Font | Arial |
| Heading Font | Monument Grotesk |

## Color Palette

- primary: #2545D3
- secondary: #5C74DE
- accent: #2545D3
- background: #FFFFFF
- textPrimary: #000000
- link: #CBD2F5

## Typography

- primary: Arial — https://fonts.google.com/specimen/Arial
- heading: Monument Grotesk — https://fonts.google.com/specimen/Monument+Grotesk

## Visual Assets

- Logo: 
- Favicon: 
- Social card (og:image):

## UI Components

- buttonPrimary: background=#2545D3, textColor=#FFFFFF, borderRadius=160px, shadow=none
- buttonSecondary: background=#F6F8FD, textColor=#2545D3, borderRadius=160px, shadow=rgb(37, 69, 211) 0px 0px 0px 1px inset

## Brand Personality

Tone: professional · Energy: medium · Audience: developers and businesses seeking AI transcription solutions

## AssemblyAI Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Voice agents take center stage: Highlights from the SF Voice Agent Hackathon**  
    
  Source: [Blog](https://www.assemblyai.com/blog/voice-agent-hackathon-sept-19)
- **Speech & Text | Blog from AssemblyAI**  
    
  Source: [Blog](https://www.assemblyai.com/blog)
- **Voice agents take center stage: Highlights from the SF Voice Agent Hackathon**  
    
  Source: [Blog](https://www.assemblyai.com/blog/voice-agent-hackathon-sept-19)
- **Speech & Text | Blog from AssemblyAI**  
  %20benchmark%20might%20be%20lying%20to%20you%20(1).png)  
  Source: [Blog](https://www.assemblyai.com/blog)
- **Building an End-to-End Speech Recognition Model in PyTorch**  
    
  Source: [Blog](https://www.assemblyai.com/blog/end-to-end-speech-recognition-pytorch)
- **Top 5 Machine Learning Blogs to Follow**  
    
  Source: [Blog](https://www.assemblyai.com/blog/top-5-machine-learning-blogs-to-follow)

## Working with these fonts

Not found on Google Fonts? Here’s a guide if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Monument Grotesk",
      "role": "heading"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#2545D3",
    "secondary": "#5C74DE",
    "accent": "#2545D3",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#CBD2F5"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Arial",
      "heading": "Monument Grotesk"
    },
    "fontStacks": {
      "heading": [
        "Monument Grotesk",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Monument Grotesk",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Monument Grotesk",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "56px",
      "body": "12px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#2545D3",
      "textColor": "#FFFFFF",
      "borderRadius": "160px",
      "borderRadiusCorners": {
        "topLeft": "160px",
        "topRight": "160px",
        "bottomRight": "160px",
        "bottomLeft": "160px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F6F8FD",
      "textColor": "#2545D3",
      "borderRadius": "160px",
      "borderRadiusCorners": {
        "topLeft": "160px",
        "topRight": "160px",
        "bottomRight": "160px",
        "bottomLeft": "160px"
      },
      "shadow": "rgb(37, 69, 211) 0px 0px 0px 1px inset"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/67a08d9d7d19f8fb63692894/67b5bd3d9e8ee1a6b2410b9e_AssemblyAI%20Logo.svg",
    "favicon": "https://cdn.prod.website-files.com/67a08d9d7d19f8fb63692894/67e119e1e653ef1ce8e17a50_aai-favicon-32x32.png",
    "ogImage": "https://cdn.prod.website-files.com/67a08d9d7d19f8fb63692894/67e5a4788594c44228a2ed1a_AAI.com%20-%20Meta%20image.png",
    "logoHref": "https://www.assemblyai.com/"
  }
}
```