# Assembly Brand Identity

A complete profile of **Assembly**'s visual system — colors, typography, components, and personality — extracted from [https://asm.co/](https://asm.co/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://asm.co/.  
**primary**  
`#09152A`  
`rgb(9, 21, 42)`  
**secondary**  
`#1DDACF`  
`rgb(29, 218, 207)`  
**accent**  
`#1DDACF`  
`rgb(29, 218, 207)`  
**background**  
`#040D1D`  
`rgb(4, 13, 29)`  
**textPrimary**  
`#040D1D`  
`rgb(4, 13, 29)`  
**link**  
`#040D1D`  
`rgb(4, 13, 29)`

## Typography

Each font links to its Google Fonts page where available.  
**primary**  
**Roboto**  
**heading**  
**Futura**

## Visual Assets

Logo  
.png)  
Favicon  
  
Social Card

## Brand Personality

**Tone:** professional  
**Energy:** medium  
**Audience:** manufacturing industry professionals

## Frequently Asked Questions

**What is Assembly's primary brand color?**  
Assembly's primary brand color is `#09152A`. It anchors the visual identity across their website, product UI, and marketing materials.

**What accent color does Assembly use?**  
Assembly uses `#1DDACF` as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

**What font does Assembly use?**  
Assembly uses Roboto for body text and Futura for headings. Fonts were detected on https://asm.co/ as part of their live design system.

**Does Assembly use a light or dark theme?**  
Assembly's primary site uses a dark color scheme, with a background of `#040D1D`.

**Where can I find Assembly's logo?**  
Assembly's logo is available directly on their site (https://asm.co/). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from https://asm.co/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Assembly.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Futura",
      "role": "heading"
    },
    {
      "family": "Roboto",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#09152A",
    "secondary": "#1DDACF",
    "accent": "#1DDACF",
    "background": "#040D1D",
    "textPrimary": "#040D1D",
    "link": "#040D1D"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto",
      "heading": "Futura"
    },
    "fontStacks": {
      "heading": [
        "Futura",
        "sans-serif"
      ],
      "body": [
        "Futura",
        "sans-serif"
      ],
      "paragraph": [
        "Futura",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "34px",
      "h2": "28px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 10,
    "borderRadius": "0px"
  },
  "components": {},
  "images": {
    "logo": "https://cdn.prod.website-files.com/5a860c1c5e69d200011ec4b6/5a9061685881c00001ca483d_assembly-horizontal.svg",
    "favicon": "https://cdn.prod.website-files.com/5a860c1c5e69d200011ec4b6/5aaa6462d12befc28f2e78b0_favicon101x101%20(2).png",
    "ogImage": "https://cdn.prod.website-files.com/5a860c1c5e69d200011ec4b6/5aaa57d24385a1024f64e51c_unfurl.png",
    "logoHref": "/"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "manufacturing industry professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  }
}
```