Assembly Brand Identity

A complete profile of Assembly's visual system — colors, typography, components, and personality — extracted from https://asm.co/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://asm.co/.
primary
#09152A
rgb(9, 21, 42)
secondary
#1DDACF
rgb(29, 218, 207)
accent
#1DDACF
rgb(29, 218, 207)
background
#040D1D
rgb(4, 13, 29)
textPrimary
#040D1D
rgb(4, 13, 29)
link
#040D1D
rgb(4, 13, 29)

Typography

Each font links to its Google Fonts page where available.
primary
Roboto
heading
Futura

Visual Assets

Logo
.png)
Favicon

Social Card

Brand Personality

Tone: professional
Energy: medium
Audience: manufacturing industry professionals

Frequently Asked Questions

What is Assembly's primary brand color?
Assembly's primary brand color is #09152A. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Assembly use?
Assembly uses #1DDACF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Assembly use?
Assembly uses Roboto for body text and Futura for headings. Fonts were detected on https://asm.co/ as part of their live design system.

Does Assembly use a light or dark theme?
Assembly's primary site uses a dark color scheme, with a background of #040D1D.

Where can I find Assembly's logo?
Assembly's logo is available directly on their site (https://asm.co/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://asm.co/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Assembly.

Machine-Readable Profile

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Futura",
      "role": "heading"
    },
    {
      "family": "Roboto",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#09152A",
    "secondary": "#1DDACF",
    "accent": "#1DDACF",
    "background": "#040D1D",
    "textPrimary": "#040D1D",
    "link": "#040D1D"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto",
      "heading": "Futura"
    },
    "fontStacks": {
      "heading": [
        "Futura",
        "sans-serif"
      ],
      "body": [
        "Futura",
        "sans-serif"
      ],
      "paragraph": [
        "Futura",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "34px",
      "h2": "28px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 10,
    "borderRadius": "0px"
  },
  "components": {},
  "images": {
    "logo": "https://cdn.prod.website-files.com/5a860c1c5e69d200011ec4b6/5a9061685881c00001ca483d_assembly-horizontal.svg",
    "favicon": "https://cdn.prod.website-files.com/5a860c1c5e69d200011ec4b6/5aaa6462d12befc28f2e78b0_favicon101x101%20(2).png",
    "ogImage": "https://cdn.prod.website-files.com/5a860c1c5e69d200011ec4b6/5aaa57d24385a1024f64e51c_unfurl.png",
    "logoHref": "/"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "manufacturing industry professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  }
}