Assembly HOA Brand Identity

A complete profile of Assembly HOA's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #185CFF
• secondary: #152C5B
• accent: #15616D
• background: #FFFFFF
• textPrimary: #15616D
• link: #15616D

Typography

• primary: Gellix — https://fonts.google.com/specimen/Gellix
• heading: Plusjakartadisplay — https://fonts.google.com/specimen/Plusjakartadisplay

Visual Assets

• Logo:
• Favicon: .png)

UI Components

• input: background=#F9F9F9, textColor=#4C4B56, borderColor=#D1D1D1, borderRadius=8px, shadow=none
• buttonPrimary: background=#15616D, textColor=#FFFFFF, borderRadius=40px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#8A95AD, borderRadius=0px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: homeowners associations and property managers

Assembly HOA Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• About Us
  • Image:
  • Source: https://www.assemblyhoa.com/about-us
• Assembly HOA Management
  • Image: .png)
  • Source: https://assemblyhoa.com/
• HOA Management in Rancho Cucamonga
  • Image:
  • Source: https://assemblyhoa.com/cities/rancho-cucamonga
• Another HOA Management in Rancho Cucamonga
  • Image:
  • Source: https://assemblyhoa.com/cities/rancho-cucamonga
• Another About Us
  • Image:
  • Source: https://www.assemblyhoa.com/about-us
• Another HOA Management in Rancho Cucamonga
  • Image:
  • Source: https://assemblyhoa.com/cities/rancho-cucamonga

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.