Assembled Brand Identity

A complete profile of Assembled's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #222637
• secondary: #75E863
• accent: #3DAFA3
• background: #F8F7F3
• textPrimary: #0B1215
• link: #00453D

Typography

• primary: IBM Plex Sans — https://fonts.google.com/specimen/IBM+Plex+Sans
• heading: Founders Grotesk Condensed — https://fonts.google.com/specimen/Founders+Grotesk+Condensed

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=#222637, textColor=#FFFFFF, borderColor=#F9F9F5, borderRadius=6px, shadow=none
• buttonPrimary: background=#222637, textColor=#FFFFFF, borderColor=#222637, borderRadius=99px, shadow=none
• buttonSecondary: background=#3DAFA3, textColor=#0B1215, borderColor=#3DAFA3, borderRadius=99px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: business professionals seeking support operations solutions

Assembled Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Scheduling | Assembled
  • Image:
  • Source: Link
• Why top organizations look to workforce planning for achieving success
  • Image:
  • Source: Link
• Introducing Assembled's support orchestration suite — uniting workforce intelligence with AI strategy
  • Image: .png)
  • Source: Link
• Assembled Blog | Customer Support & WFM Insights
  • Image:
  • Source: Link

Working with these fonts

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "IBM Plex Sans",
      "role": "body"
    },
    {
      "family": "Founders Grotesk Condensed",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#222637",
    "secondary": "#75E863",
    "accent": "#3DAFA3",
    "background": "#F8F7F3",
    "textPrimary": "#0B1215",
    "link": "#00453D"
  },
  "typography": {
    "fontFamilies": {
      "primary": "IBM Plex Sans",
      "heading": "Founders Grotesk Condensed"
    },
    "fontStacks": {
      "heading": [
        "Founders Grotesk Condensed",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "IBM Plex Sans",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "IBM Plex Sans",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "80px",
      "h2": "56px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "input": {
      "background": "#222637",
      "textColor": "#FFFFFF",
      "borderColor": "#F9F9F5",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#222637",
      "textColor": "#FFFFFF",
      "borderColor": "#222637",
      "borderRadius": "99px",
      "borderRadiusCorners": {
        "topLeft": "99px",
        "topRight": "99px",
        "bottomRight": "99px",
        "bottomLeft": "99px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#3DAFA3",
      "textColor": "#0B1215",
      "borderColor": "#3DAFA3",
      "borderRadius": "99px",
      "borderRadiusCorners": {
        "topLeft": "99px",
        "topRight": "99px",
        "bottomRight": "99px",
        "bottomLeft": "99px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/610225ff318d10884843dede/68406c24f4a3067ed40bdcf1_logo-black.svg",
    "favicon": "https://cdn.prod.website-files.com/610225ff318d10884843dede/69962b3b5b10dc1c1c4c900f_favicon-website.png",
    "ogImage": "https://cdn.prod.website-files.com/610225ff318d10884843dede/621f4c70a40c01c326bee6ec_opengrah.svg"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals seeking support operations solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  }
}