# Assembled Brand Identity

A complete profile of **Assembled**'s visual system — colors, typography, components, and personality — extracted from https://www.assembled.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/assembled
- Machine-readable JSON: https://characterquilt.com/branding/assembled.json

## Quick Facts

| Field | Value |
|---|---|
| Primary | #222637 |
| Accent | #3DAFA3 |
| Body Font | IBM Plex Sans |
| Heading Font | Founders Grotesk Condensed |

## Color Palette

- primary: #222637
- secondary: #75E863
- accent: #3DAFA3
- background: #F8F7F3
- textPrimary: #0B1215
- link: #00453D

## Typography

- primary: IBM Plex Sans — https://fonts.google.com/specimen/IBM+Plex+Sans
- heading: Founders Grotesk Condensed — https://fonts.google.com/specimen/Founders+Grotesk+Condensed

## Visual Assets

- Logo: https://cdn.prod.website-files.com/610225ff318d10884843dede/68406c24f4a3067ed40bdcf1_logo-black.svg
- Favicon: https://cdn.prod.website-files.com/610225ff318d10884843dede/69962b3b5b10dc1c1c4c900f_favicon-website.png
- Social card (og:image): https://cdn.prod.website-files.com/610225ff318d10884843dede/621f4c70a40c01c326bee6ec_opengrah.svg

## UI Components

- input: background=#222637, textColor=#FFFFFF, borderColor=#F9F9F5, borderRadius=6px, shadow=none
- buttonPrimary: background=#222637, textColor=#FFFFFF, borderColor=#222637, borderRadius=99px, shadow=none
- buttonSecondary: background=#3DAFA3, textColor=#0B1215, borderColor=#3DAFA3, borderRadius=99px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: business professionals seeking support operations solutions

## Assembled Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Scheduling | Assembled**
  - Image: https://cdn.prod.website-files.com/610225ff318d106f5343df0c/68914fd198f9bef9d3741492_eec73874-b806-4e76-85aa-b4fb47b44524.png
  - Source: https://www.assembled.com/features/scheduling
- **Why top organizations look to workforce planning for achieving success**
  - Image: https://cdn.prod.website-files.com/610225ff318d10884843dede/66eca48c96031f7305b59892_65dfe6badd45e9e1478bca68_Blog_WhyTopCompanies-p-1080.png
  - Source: https://www.assembled.com/blog/why-top-organizations-use-workforce-planning
- **Introducing Assembled's support orchestration suite — uniting workforce  intelligence with AI strategy**
  - Image: https://cdn.prod.website-files.com/610225ff318d106f5343df0c/68c0f7f276b36b29806db7df_CapacityPlanning%20(1).png
  - Source: https://www.assembled.com/blog/balance-ai-agents-with-human-workforce-management
- **Assembled Blog | Customer Support & WFM Insights**
  - Image: https://cdn.prod.website-files.com/610225ff318d106f5343df0c/699c7a6b72351b2a340c447c_blog-gorgias.png
  - Source: https://www.assembled.com/blog
- **Introducing Assembled's support orchestration suite — uniting workforce  intelligence with AI strategy**
  - Image: https://cdn.prod.website-files.com/610225ff318d106f5343df0c/68c0f827272bed3cd204b06b_Workflow%20Validation%20(1).png
  - Source: https://www.assembled.com/blog/balance-ai-agents-with-human-workforce-management
- **Assembled Blog | Customer Support & WFM Insights**
  - Image: https://cdn.prod.website-files.com/610225ff318d106f5343df0c/699c7b715026c53a9516ff22_blog-levelAI.png
  - Source: https://www.assembled.com/blog

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.