Aspora Brand Identity

A complete profile of Aspora's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #2B0C6E
• accent: #5523B2
• background: #FFFFFF
• textPrimary: #5523B2
• link: #5523B2

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: PPNeueCorpCompactMedium — https://fonts.google.com/specimen/PPNeueCorpCompactMedium

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=transparent, textColor=#FFFFFF, borderColor=null, borderRadius=0px, shadow=none
• buttonPrimary: background=#5523B2, textColor=#FFFFFF, borderRadius=33554400px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: individuals sending money to India

Aspora Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• NRE Account: Definition, Features, Rules & Taxability
  • Image:
  • Source: https://www.aspora.com/blog/nre-account-definition-features-rules-taxability
• Learn about NRI Banking: Simple Guides for NRIs Worldwide
  • Image: %20Account.jpg)
  • Source: https://www.aspora.com/nri-banking/learn
• NRE vs NRO: Which One to Pick as an NRI
  • Image:
  • Source: https://www.aspora.com/blog/nre-vs-nro-which-one-to-pick-as-an-nri
• Learn about NRI Banking: Simple Guides for NRIs Worldwide
  • Image:
  • Source: https://www.aspora.com/nri-banking/learn
• NRI Status Explained: Criteria, Tax, and Compliance
  • Image:
  • Source: https://www.aspora.com/blog/your-ultimate-guide-to-understanding-nri-status-in-india
• Learn about NRI Banking: Simple Guides for NRIs Worldwide
  • Image:
  • Source: https://www.aspora.com/nri-banking/learn

Working with these fonts

Instructions on how to use specific fonts if permission is granted:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and click around — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy matching @font-face declarations.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "PPNeueCorpCompactMedium",
   "role": "heading"
  },
  {
   "family": "Inter",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#2B0C6E",
  "accent": "#5523B2",
  "background": "#FFFFFF",
  "textPrimary": "#5523B2",
  "link": "#5523B2"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Inter",
   "heading": "PPNeueCorpCompactMedium"
  },
  "fontStacks": {
   "heading": [
    "PPNeueCorpCompactBold",
    "sans-serif"
   ],
   "body": [
    "ui-sans-serif",
    "system-ui",
    "sans-serif",
    "Apple Color Emoji",
    "Segoe UI Emoji",
    "Segoe UI Symbol",
    "Noto Color Emoji"
   ],
   "paragraph": [
    "PPNeueCorpCompactMedium",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "88px",
   "h2": "64px",
   "body": "24px"
  }
 },
 "spacing": {
  "baseUnit": 8,
  "borderRadius": "0px"
 },
 "components": {
  "input": {
   "background": "transparent",
   "textColor": "#FFFFFF",
   "borderColor": null,
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#5523B2",
   "textColor": "#FFFFFF",
   "borderRadius": "33554400px",
   "borderRadiusCorners": {
    "topLeft": "33554400px",
    "topRight": "33554400px",
    "bottomRight": "33554400px",
    "bottomLeft": "33554400px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://www.aspora.com/_astro/HeroLogo.CWaAUnEj.png",
  "favicon": "https://www.aspora.com/images/favicon.ico",
  "ogImage": "https://cdn.prod.website-files.com/67e56438a33452c19f7c13a1/67e684547fd1d77df23b2b8d_67d0beca9cf2ab6bec44d357_Opengraph-common.png",
  "logoHref": "/",
  "logoAlt": "Aspora Logo"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 0,
  "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Aspora'.",
  "confidence": 0.95,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 0,
   "text": "See roadmap",
   "reasoning": "The button 'See roadmap' uses a vibrant brand color (#5523B2) which is consistent with the site's accent color, making it the primary call-to-action."
  },
  "secondary": {
   "index": -1,
   "text": "N/A",
   "reasoning": "There is only one button detected, so no secondary button can be identified."
  },
  "confidence": 0.9
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "individuals sending money to India"
 },
 "designSystem": {
  "framework": "tailwind",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.9,
  "overall": 0.9
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 0,
    "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Aspora'.",
    "confidence": 0.95
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}