# Aspire Brand Identity

A complete profile of **Aspire**'s visual system — colors, typography, components, and personality.

## Quick Facts

| Field  | Value     |
|--------|-----------|
| Primary| #0C365A   |
| Accent | #08A554   |
| Body Font | Inter  |
| Heading Font | Inter  |

## Color Palette

- primary: #0C365A
- secondary: #08A554
- accent: #08A554
- background: #FFFFFF
- textPrimary: #828B93
- link: #828B93

## Typography

- primary: Inter — [Google Fonts](https://fonts.google.com/specimen/Inter)
- heading: Inter — [Google Fonts](https://fonts.google.com/specimen/Inter)

## Visual Assets

- Logo: 
- Favicon: 
- Social card (og:image):

## UI Components

- buttonPrimary: background=#08A554, textColor=#FFFFFF, borderColor=#08A554, borderRadius=100px, shadow=none
- buttonSecondary: background=#F2FDF7, textColor=#08A554, borderColor=#08A554, borderRadius=100px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: growing businesses and entrepreneurs

## Aspire Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **为成长中的企业提供一站式金融服务 - Aspire Hong Kong**  
  - Image: 
  - Source: [Link](https://aspireapp.com/zh-Hans-HK)
- **For The Modern Entrepreneur - Aspire Singapore**  
  - Image: 
  - Source: [Link](https://aspireapp.com/blog)
- **Start your business in Singapore with Aspire Launchpad - Aspire Singapore**  
  - Image: 
  - Source: [Link](https://aspireapp.com/launchpad)
- **For The Modern Entrepreneur - Aspire Singapore**  
  - Image: .png)
  - Source: [Link](https://aspireapp.com/blog)
- **無縫為客戶管理支出 - Aspire Hong Kong**  
  - Image: .webp)
  - Source: [Link](https://aspireapp.com/zh-HK/solutions/marketing-agencies)
- **For The Modern Entrepreneur - Aspire Hong Kong**  
  - Image: 
  - Source: [Link](https://aspireapp.com/hk/blog)

## Machine-Readable Profile

```json
{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Inter",
 "role": "body"
 }
],
 "colors": {
 "primary": "#0C365A",
 "secondary": "#08A554",
 "accent": "#08A554",
 "background": "#FFFFFF",
 "textPrimary": "#828B93",
 "link": "#828B93"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Inter",
 "heading": "Inter"
 },
 "fontStacks": {
 "heading": [
 "Inter"
 ],
 "body": [
 "Inter"
 ],
 "paragraph": [
 "Inter"
 ]
 },
 "fontSizes": {
 "h1": "72px",
 "h2": "48px",
 "body": "14.08px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "16px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#08A554",
 "textColor": "#FFFFFF",
 "borderColor": "#08A554",
 "borderRadius": "100px",
 "borderRadiusCorners": {
 "topLeft": "100px",
 "topRight": "100px",
 "bottomRight": "100px",
 "bottomLeft": "100px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#F2FDF7",
 "textColor": "#08A554",
 "borderColor": "#08A554",
 "borderRadius": "100px",
 "borderRadiusCorners": {
 "topLeft": "100px",
 "topRight": "100px",
 "bottomRight": "100px",
 "bottomLeft": "100px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://cdn.prod.website-files.com/5ed5b60be1889f546024ada0/672b1e9d21d98dcfc6d10d5a_aspire-logo.webp",
 "favicon": "https://cdn.prod.website-files.com/5ed5b60be1889f546024ada0/5f536c99fd7f23eb14af3ae2_FavIcon-web.png",
 "ogImage": "https://cdn.prod.website-files.com/5ed5b60be1889f546024ada0/60dd9326e6db6c36abe404e8_New%20home%20page%20meta%20image.png",
 "logoHref": "https://aspireapp.com/",
 "logoAlt": "Aspire"
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "growing businesses and entrepreneurs"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 }
}
```