# aSim Brand Identity

A complete profile of **aSim**'s visual system — colors, typography, components, and personality — extracted from [https://asim.sh/](https://asim.sh/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://asim.sh/.  
primary  
#000000  
rgb(0, 0, 0)  
accent  
#000000  
rgb(0, 0, 0)  
background  
#FFFFFF  
rgb(255, 255, 255)  
textPrimary  
#000000  
rgb(0, 0, 0)  
link  
#EEF2FF  
rgb(238, 242, 255)

## Typography

Each font links to its Google Fonts page where available.

primary  
Inter  
Inter [Google Fonts →](https://fonts.google.com/specimen/Inter)

heading  
Inter  
Inter [Google Fonts →](https://fonts.google.com/specimen/Inter)

## Visual Assets

Favicon

Social Card

## UI Components

Live previews rendered using aSim's actual button styles.

**Button Primary**  
buttonPrimary  
background#000000textColor#FFFFFFborderRadius9999pxshadownone

**Button Secondary**  
buttonSecondary  
background#FFFFFFtextColor#000000borderColor#FFFFFFborderRadius24pxshadowrgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 4px 6px -1px, rgba(0, 0, 0, 0.1) 0px 2px 4px -2px

## Brand Personality

**Tone:** playful  
**Energy:** medium  
**Audience:** tech-savvy individuals interested in creating and sharing apps

## aSim Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: [s.asim.sh](https://s.asim.sh/images/nPjDTVaQIGMH4pV6ciyan.jpeg)  
Source: [party.asim.sh](https://party.asim.sh/frame/337873)

Image: [s.asim.sh](https://s.asim.sh/images/gDMqMHuLgKqjQrhdtTHbA.jpeg)  
Source: [party.asim.sh](https://party.asim.sh/frame/337873)

Image: [s.asim.sh](https://s.asim.sh/images/n5cQ0uNdB-z57FMV0Uu-L.jpeg)  
Source: [party.asim.sh](https://party.asim.sh/frame/342036)

Image: [s.asim.sh](https://s.asim.sh/images/3rEmRLMnn1SnDj98TwMfX.jpeg)  
Source: [party.asim.sh](https://party.asim.sh/frame/337873)

Image: [s.asim.sh](https://s.asim.sh/images/HmMg4unX2r7k5B9buniqk.jpeg)  
Source: [party.asim.sh](https://party.asim.sh/frame/337873)

Image: [s.asim.sh](https://s.asim.sh/images/HcFCSSnyc4uBT3-7EvAaz.jpeg)  
Source: [asim.sh](https://asim.sh/@daisuke/s/159412/reiwa07-2025-oosumo-schedules)

## Frequently Asked Questions

What is aSim's primary brand color?  
aSim's primary brand color is #000000. It anchors the visual identity across their website, product UI, and marketing materials.

What font does aSim use?  
aSim uses Inter as the primary typeface across body and headings.

Does aSim use a light or dark theme?  
aSim's primary site uses a light color scheme, with a background of #FFFFFF.

How was this brand profile generated?  
This profile was extracted from https://asim.sh/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by aSim.

## Methodology

Brand data on this page was extracted from [https://asim.sh/](https://asim.sh/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by aSim.