Aside Brand: Colors, Fonts, Logo & Visual Identity

Aside Brand Identity

A complete profile of Aside's visual system — colors, typography, components, and personality — extracted from https://asidehq.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://asidehq.com/

Color Name Hex Code RGB
primary #000000 rgb(0, 0, 0)
accent #171717 rgb(23, 23, 23)
background #FFFFFF rgb(255, 255, 255)
textPrimary #171717 rgb(23, 23, 23)
link #000000 rgb(0, 0, 0)

Typography

Each font links to its Google Fonts page where available.

Role Font Family Google Fonts
body Segoe UI Segoe UI →
heading Segoe UI Segoe UI →

UI Components

Button Primary

Button Secondary

Brand Personality

Aside Brand in the Wild

Image: asidehq.com

Image: asidehq.com

Image: m.media-amazon.com

Image: asidejournals.com

Image: unbounce.com

Frequently Asked Questions

What is Aside's primary brand color?
Aside's primary brand color is #000000. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Aside use?
Aside uses #171717 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Aside use?
Aside uses Segoe UI as the primary typeface across body and headings.

Does Aside use a light or dark theme?
Aside's primary site uses a light color scheme, with a background of #FFFFFF.

How was this brand profile generated?
This profile was extracted from https://asidehq.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Aside.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Segoe UI",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Helvetica",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#000000",
    "accent": "#171717",
    "background": "#FFFFFF",
    "textPrimary": "#171717",
    "link": "#000000"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Segoe UI",
      "heading": "Segoe UI"
    },
    "fontStacks": {
      "heading": [
        "system-ui",
        "Segoe UI",
        "Roboto",
        "Helvetica",
        "Arial",
        "sans-serif",
        "Apple Color Emoji"
      ],
      "body": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "system-ui",
        "Segoe UI",
        "Roboto",
        "Helvetica",
        "Arial",
        "sans-serif",
        "Apple Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "24px",
      "h2": "24px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "6px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#171717",
      "textColor": "#FFFFFF",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#171717",
      "borderColor": "#EBEBEB",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": null,
    "favicon": "https://asidehq.com/icon.png?icon.0sdudu8o2fa5f.png?dpl=dpl_H1xDWsPCA5T66TxscSt6KysXYu2y",
    "ogImage": "https://asidehq.com/opengraph-image.png?opengraph-image.0grhusgoiybi9.png?dpl=dpl_H1xDWsPCA5T66TxscSt6KysXYu2y"
  },
  "personality": {
    "tone": "minimalist",
    "energy": "low",
    "targetAudience": "unknown"
  }
}