# Aside Brand Identity

A complete profile of **Aside**'s visual system — colors, typography, components, and personality — extracted from https://asidehq.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/aside
- Machine-readable JSON: https://characterquilt.com/branding/aside.json
- Per-page llms.txt: https://characterquilt.com/branding/aside/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #000000 |
| Accent | #171717 |
| Body Font | Segoe UI |
| Heading Font | Segoe UI |

## Color Palette

- primary: #000000
- accent: #171717
- background: #FFFFFF
- textPrimary: #171717
- link: #000000

## Typography

- primary: Segoe UI — https://fonts.google.com/specimen/Segoe+UI
- heading: Segoe UI — https://fonts.google.com/specimen/Segoe+UI

## Visual Assets

- Favicon: https://asidehq.com/icon.png?icon.0sdudu8o2fa5f.png?dpl=dpl_H1xDWsPCA5T66TxscSt6KysXYu2y
- Social card (og:image): https://asidehq.com/opengraph-image.png?opengraph-image.0grhusgoiybi9.png?dpl=dpl_H1xDWsPCA5T66TxscSt6KysXYu2y

## UI Components

- buttonPrimary: background=#171717, textColor=#FFFFFF, borderRadius=6px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#171717, borderColor=#EBEBEB, borderRadius=6px, shadow=none

## Brand Personality

Tone: minimalist · Energy: low · Audience: unknown

## Aside Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Aside**  
  - Image: https://asidehq.com/opengraph-image.png?opengraph-image.0grhusgoiybi9.png?dpl=dpl_H1xDWsPCA5T66TxscSt6KysXYu2y  
  - Source: https://asidehq.com/  
- **Aside**  
  - Image: https://asidehq.com/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fhero.03caj8pzcmfjc.png&w=3840&q=75&dpl=dpl_H1xDWsPCA5T66TxscSt6KysXYu2y  
  - Source: https://asidehq.com/  
- **Amazon.com: All Jokes Aside [VHS] : Damon Wayans, Joe Blount, Jamie Foxx,  Eddie Griffin, D'Militant, Ty Flynn, Spanky Hayes, Cedric the Entertainer,  Harell Smith: Movies & TV**  
  - Image: https://m.media-amazon.com/images/I/517846P8FBL._AC_UF1000,1000_QL80_.jpg  
  - Source: https://www.amazon.com/All-Jokes-Aside-Damon-Wayans/dp/B000059HFE  
- **ASIDE Journals**  
  - Image: https://asidejournals.com/public/journals/3/journalThumbnail_en.png  
  - Source: https://asidejournals.com/  
- **Why Should I Use Landing Pages?**  
  - Image: https://unbounce.com/photos/1.4_Comparelp_homepage.webp  
  - Source: https://unbounce.com/landing-page-articles/why-should-i-use-landing-pages/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Segoe UI",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Helvetica",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#000000",
    "accent": "#171717",
    "background": "#FFFFFF",
    "textPrimary": "#171717",
    "link": "#000000"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Segoe UI",
      "heading": "Segoe UI"
    },
    "fontStacks": {
      "heading": [
        "system-ui",
        "Segoe UI",
        "Roboto",
        "Helvetica",
        "Arial",
        "sans-serif",
        "Apple Color Emoji"
      ],
      "body": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "system-ui",
        "Segoe UI",
        "Roboto",
        "Helvetica",
        "Arial",
        "sans-serif",
        "Apple Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "24px",
      "h2": "24px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "6px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#171717",
      "textColor": "#FFFFFF",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#171717",
      "borderColor": "#EBEBEB",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": null,
    "favicon": "https://asidehq.com/icon.png?icon.0sdudu8o2fa5f.png?dpl=dpl_H1xDWsPCA5T66TxscSt6KysXYu2y",
    "ogImage": "https://asidehq.com/opengraph-image.png?opengraph-image.0grhusgoiybi9.png?dpl=dpl_H1xDWsPCA5T66TxscSt6KysXYu2y"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Reload",
      "reasoning": "The 'Reload' button has a dark background (#171717) which stands out more prominently against the light background, making it the primary call-to-action. Its action-oriented text further supports this choice."
    },
    "secondary": {
      "index": 1,
      "text": "Back",
      "reasoning": "The 'Back' button has a light background (#FFFFFF) and a border, making it less prominent and suitable as a secondary action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "minimalist",
    "energy": "low",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```