Ashby Brand Identity

A complete profile of Ashby's visual system — colors, typography, components, and personality — extracted from https://www.ashbyhq.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.ashbyhq.com.

primary

#1863DC

rgb(24, 99, 220)

secondary

#473BCE

rgb(71, 59, 206)

accent

#F3F2FF

rgb(243, 242, 255)

background

#FCFCFE

rgb(252, 252, 254)

textPrimary

#717075

rgb(113, 112, 117)

link

#0000EE

rgb(0, 0, 238)

Typography

Each font links to its Google Fonts page where available.

primary

TTNormsPro

TTNormsPro Google Fonts →

heading

TTNormsPro

TTNormsPro Google Fonts →

TTNormsPro, -apple-system, BlinkMacSystemFont, Segoe UI, Roboto, Oxygen, Ubuntu, Cantarell, Open Sans, Helvetica Neue, sans-serif

Visual Assets

%20!important%3B%22%2F%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M709.859%20259.483l-80.815.173V32.638c0-19.514-4.708-21.904-21.187-21.904V.818h82.788v108.328c7.847-11.948%2025.503-29.073%2050.614-29.073%2041.59%200%2070.233%2033.056%2070.233%2081.246%200%2061.333-33.609%2098.164-101.633%2098.164zm-2.343-9.554c19.618%200%2040.806-13.435%2040.806-76.662%200-41.419-12.163-68.103-35.705-68.103-7.869%200-18.159%205.747-21.972%2018.367v126.42l16.871-.022z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(71%2C%2059%2C%20206)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M355.073%20229.014c0%2014.736-10.594%2023.099-26.681%2023.099-27.072%200-43.957-21.904-48.273-53.765h-9.958v61.369h9.967c0-5.307%202.671-8.042%206.987-8.042%201.715%200%203.934%201.168%206.986%202.774%206.729%203.541%2017.508%209.214%2035.861%209.214%2038.844%200%2069.448-23.498%2069.448-60.934%200-24.295-14.125-41.022-36.097-53.368l-28.25-15.134c-10.986-5.974-19.618-11.55-19.618-22.701%200-11.55%208.632-19.914%2021.972-19.914%2024.326%200%2039.037%2018.251%2041.005%2044.407h9.609V82.85h-9.725c0%204.811-3.139%206.808-7.847%206.808-2.187%000-4.765-1.164-8.124-2.682-6.286-2.838-15.308-6.913-29.627-6.913-33.742%000-63.954%2021.904-63.954%2056.553%000%2022.702%2011.378%2038.632%2030.604%2048.589l30.212%2015.93c15.302%208.364%2025.503%2013.94%2025.503%2027.879z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(71%2C%2059%2C%20206)%20!important%3B%22%2F%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M76.07%20250.537v9.16H.343v-9.16c19.618%000%2027.465-4.381%2034.527-23.498l73.764-209.09h34.92l81.219%20209.09c7.847%2019.515%2011.77%2023.498%2028.642%2023.498v9.16H134.363v-9.16c28.242%000%2030.625-2.582%2022.14-23.498l-21.58-57.35H69.399l-19.226%2056.155c-5.614%2018.997-4.387%2024.693%2025.896%2024.693zm24.326-171.653l-26.681%2078.459h56.5l-29.819-78.459z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(71%2C%2059%2C%20206)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M897.938%20250.184l-65.132-135.986c-8.24-17.523-10.594-20.71-23.542-20.71v-9.78h102.014v9.78c-20.919%000-18.149%206.39-12.465%2019.503l.033.078c.217.499.438%201.008.661%201.527l30.604%2069.874%2027.858-64.405c8.549-20.61%2010.683-26.684-19.226-26.684v-9.672h61.597v9.672c-16.767%000-17.241%201.088-25.02%2018.948-.952%202.185-2.013%204.621-3.226%207.337l-55.323%20120.959c-18.137%2039.137-22.674%2049.269-35.914%2072.265-4.784%207.993-13.478%2015.031-25.428%2015.031-15.912%000-28.811-13.093-28.811-29.244s12.899-29.245%2028.811-29.245c10.172%000%2019.113%205.352%2024.24%2013.432l18.269-32.68z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(71%2C%2059%2C%20206)%20!important%3B%22%2F%3E%3C%2Fsvg%3E)

Logo

Favicon

Social Card

UI Components

Live previews rendered using Ashby's actual button styles.

Input

input

background#FFFFFFtextColor#373739borderColor#DBDBDCborderRadius6pxshadowrgba(20, 20, 21, 0.1) 0px 1px 2px 0px inset

Button Primary

buttonPrimary

background#F3F2FFtextColor#473BCEborderColor#E1DEFCborderRadius6pxshadownone

Button Secondary

buttonSecondary

backgroundtransparenttextColor#FCFCFEborderRadius6pxshadowrgba(20, 20, 21, 0.16) 0px 0px 0px 1px inset, rgba(255, 255, 255, 0.2) 0px 1px 2px 0px inset

Brand Personality

Tone: professional Energy: medium Audience: businesses and recruiting teams

Ashby Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: ashbyhq.com

Source: ashbyhq.com

Image: ashbyhq.com

Source: ashbyhq.com

Image: a-us.storyblok.com

Source: ashbyhq.com

Image: ashbyhq.com

Source: ashbyhq.com

Image: ashbyhq.com

Source: ashbyhq.com

Image: a-us.storyblok.com

Source: ashbyhq.com

Frequently Asked Questions

What is Ashby's primary brand color?

Ashby's primary brand color is #1863DC. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Ashby use?

Ashby uses #F3F2FF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Ashby use?

Ashby uses TTNormsPro as the primary typeface across body and headings.

Does Ashby use a light or dark theme?

Ashby's primary site uses a light color scheme, with a background of #FCFCFE.

Where can I find Ashby's logo?

Ashby's logo is available directly on their site (https://www.ashbyhq.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://www.ashbyhq.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Ashby.

Methodology

Brand data on this page was extracted from https://www.ashbyhq.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Ashby.