Asha Health Brand Identity

A complete profile of Asha Health's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #031457
• secondary: #A1A5B3
• accent: #2934FF
• background: #000000
• textPrimary: #000000
• link: #0000EE

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Poppins — https://fonts.google.com/specimen/Poppins

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#2934FF, textColor=#0000EE, borderRadius=10px, shadow=rgba(17, 0, 255, 0.5) 0px 8px 40px 0px, rgba(255, 255, 255, 0) 0px 0px 10px 1px inset, rgba(0, 85, 255, 0.12) 0px 0px 0px 1px
• buttonSecondary: background=#031457, textColor=#0000EE, borderRadius=10px, shadow=rgba(255, 255, 255, 0) 0px 0px 10px 1px inset, rgba(0, 85, 255, 0.12) 0px 0px 0px 1px

Brand Personality

Tone: modern · Energy: medium · Audience: healthcare professionals and tech-savvy users

Asha Health Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Asha.Health
  • Image:
  • Source: https://provider.asha.health/
• Asha.Health
  • Image:
  • Source: https://internal.asha.health/
• Asha Health - Launch Your AI Clinic
  • Image:
  • Source: https://www.asha.health/
• Get in Touch
  • Image:
  • Source: https://www.asha.health/contact
• Get in Touch
  • Image:
  • Source: https://www.asha.health/contact

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
  {
   "family": "Inter",
   "role": "body"
  },
  {
   "family": "Poppins",
   "role": "heading"
  }
 ],
 "colors": {
  "primary": "#031457",
  "secondary": "#A1A5B3",
  "accent": "#2934FF",
  "background": "#000000",
  "textPrimary": "#000000",
  "link": "#0000EE"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Inter",
   "heading": "Poppins"
  },
  "fontStacks": {
   "heading": [
    "Poppins",
    "sans-serif"
   ],
   "body": [
    "sans-serif"
   ],
   "paragraph": [
    "Inter",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "64px",
   "h2": "64px",
   "body": "14px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "0px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#2934FF",
   "textColor": "#0000EE",
   "borderRadius": "10px",
   "borderRadiusCorners": {
    "topLeft": "10px",
    "topRight": "10px",
    "bottomRight": "10px",
    "bottomLeft": "10px"
   },
   "shadow": "rgba(17, 0, 255, 0.5) 0px 8px 40px 0px, rgba(255, 255, 255, 0) 0px 0px 10px 1px inset, rgba(0, 85, 255, 0.12) 0px 0px 0px 1px"
  },
  "buttonSecondary": {
   "background": "#031457",
   "textColor": "#0000EE",
   "borderRadius": "10px",
   "borderRadiusCorners": {
    "topLeft": "10px",
    "topRight": "10px",
    "bottomRight": "10px",
    "bottomLeft": "10px"
   },
   "shadow": "rgba(255, 255, 255, 0) 0px 0px 10px 1px inset, rgba(0, 85, 255, 0.12) 0px 0px 0px 1px"
  }
 },
 "images": {
  "logo": "https://framerusercontent.com/images/Di7YIwtc1y35cl5zS0seDYETRmc.png",
  "favicon": "https://framerusercontent.com/images/0b2Bw4OsP7QDl8lhrYI88DqLKh0.png",
  "ogImage": "https://framerusercontent.com/images/7fSrvmWD05GsvIcnkcJtwOR3K4.png",
  "logoHref": "./"
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "healthcare professionals and tech-savvy users"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}