Ascen Brand Identity

A complete profile of Ascen's visual system — colors, typography, components, and personality — extracted from https://ascen.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://ascen.com.

• Primary: #0000EE
• Secondary: #3898EC
• Accent: #000122
• Background: #FFFFFF
• Text Primary: #000122
• Link: #000122

Typography

Each font links to its Google Fonts page where available.

• Primary: Tt Hoves
• Heading: Tt Hoves

Tt Hoves Google Fonts →

Visual Assets

UI Components

Live previews rendered using Ascen's actual button styles.

Button Primary

• Background: #000122
• Text Color: #FFFFFF
• Border Color: #000122
• Border Radius: 32px
• Shadow: none

Button Secondary

• Background: #FFFFFF
• Text Color: #000122
• Border Radius: 0px
• Shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: business professionals

Ascen Brand in the Wild

Frequently Asked Questions

What is Ascen's primary brand color? Ascen's primary brand color is #0000EE.

What accent color does Ascen use? Ascen uses #000122 as an accent color.

What font does Ascen use? Ascen uses Tt Hoves as the primary typeface.

Does Ascen use a light or dark theme? Ascen's primary site uses a light color scheme.

Where can I find Ascen's logo? Ascen's logo is available directly on their site (https://ascen.com).

How was this brand profile generated? This profile was extracted using the Firecrawl branding extraction API from https://ascen.com.

Methodology

Brand data on this page was extracted from https://ascen.com on 2026-07-27 using the Firecrawl branding extraction API.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Tt Hoves",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#3898EC",
    "accent": "#000122",
    "background": "#FFFFFF",
    "textPrimary": "#000122",
    "link": "#000122"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Tt Hoves",
      "heading": "Tt Hoves"
    },
    "fontStacks": {
      "heading": [
        "Tt Hoves",
        "sans-serif"
      ],
      "body": [
        "Tt Hoves",
        "sans-serif"
      ],
      "paragraph": [
        "Tt Hoves",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "96px",
      "h2": "40px",
      "body": "17.6px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#000122",
      "textColor": "#FFFFFF",
      "borderColor": "#000122",
      "borderRadius": "32px",
      "borderRadiusCorners": {
        "topLeft": "32px",
        "topRight": "32px",
        "bottomRight": "32px",
        "bottomLeft": "32px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#000122",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/65ae75c54e9b4399830b0652/65af83dccee257c23aaa0ce5_ascen_logo.svg",
    "favicon": "https://cdn.prod.website-files.com/65ae75c54e9b4399830b0652/65e1a8857c4047bdc4c4fc87_ascen32.png",
    "ogImage": null,
    "logoHref": "/"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  }
}