Asana Brand: Colors, Fonts, Logo & Visual Identity
Asana Brand Identity
A complete profile of Asana's visual system — colors, typography, components, and personality — extracted from https://asana.com. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://asana.com.
| Color | Hex | RGB |
|---|---|---|
| primary | #151B26 | rgb(21, 27, 38) |
| secondary | #646F79 | rgb(100, 111, 121) |
| accent | #FFEAEC | rgb(255, 234, 236) |
| background | #FFFFFF | rgb(255, 255, 255) |
| textPrimary | #0D0E10 | rgb(13, 14, 16) |
| link | #222B37 | rgb(34, 43, 55) |
Typography
Each font links to its Google Fonts page where available.
| Role | Font | Google Fonts Link |
|---|---|---|
| primary | Helvetica Neue | Google Fonts → |
| heading | TWK Lausanne | Google Fonts → |
Visual Assets
Logo
Favicon
Social Card
UI Components
Live previews rendered using Asana's actual button styles.
Button Primary
- background: #0D0D0D
- textColor: #FFFFFF
- borderRadius: 100px
- shadow: none
Button Secondary
- background: #FFEAEC
- textColor: #690031
- borderRadius: 146px
- shadow: none
Brand Personality
Tone: professional
Energy: medium
Audience: business professionals and teams
Asana Brand in the Wild
Image: assets.asana.biz
Source: asana.com
Frequently Asked Questions
What is Asana's primary brand color?
Asana's primary brand color is #151B26, anchoring the visual identity across their website, product UI, and marketing materials.
What accent color does Asana use?
Asana uses #FFEAEC as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Asana use?
Asana uses Helvetica Neue for body text and TWK Lausanne for headings. Fonts detected on https://asana.com.
Does Asana use a light or dark theme?
Asana's primary site uses a light color scheme with a background of #FFFFFF.
Where can I find Asana's logo?
Asana's logo is available directly on their site (https://asana.com).
How was this brand profile generated?
This profile was extracted from https://asana.com using the Firecrawl branding extraction API.
Methodology
Brand data was extracted from https://asana.com using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.