arzule.json

Arzule Brand Identity

A complete profile of Arzule's visual system — colors, typography, components, and personality — extracted from https://www.arzule.com. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #000000
Accent #0A0A0A
Body Font Playfair Display
Heading Font Playfair Display

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals and researchers

Arzule Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Playfair Display",
      "role": "heading"
    },
    {
      "family": "Geist Mono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#000000",
    "accent": "#0A0A0A",
    "background": "#F8F8F3",
    "textPrimary": "#0A0A0A",
    "link": "#000000"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Playfair Display",
      "heading": "Playfair Display"
    },
    "fontStacks": {
      "heading": [
        "Playfair Display"
      ],
      "body": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "68px",
      "h2": "38px",
      "body": "17px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0A0A0A",
      "textColor": "#F8F8F3",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#EDEDEA",
      "textColor": "#0A0A0A",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.datoric.com/_next/image?url=%2Flogo.png&w=64&q=75&dpl=dpl_AEYovnWgpnsMcn5DXZ47mw4hQoJj",
    "favicon": "https://www.datoric.com/icon.png?icon.16-2_u4c5877c.png?dpl=dpl_AEYovnWgpnsMcn5DXZ47mw4hQoJj",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Datoric"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Datoric'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get data",
      "reasoning": "Button #0 has a dark background (#0A0A0A) which stands out against the light page background, making it the most prominent CTA. The text 'Get data' is action-oriented, suggesting a primary action."
    },
    "secondary": {
      "index": 1,
      "text": "Research",
      "reasoning": "Button #1 has a light background (#EDEDEA) and serves as a secondary action with the text 'Research', which is less action-oriented than 'Get data'."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals and researchers"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Datoric'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}