arva ai.json

Arva AI Brand Identity

A complete profile of Arva AI's visual system — colors, typography, components, and personality — extracted from https://www.arva.ai. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #023547
Accent #023547
Body Font DM Sans
Heading Font Raleway

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: financial institutions

Arva AI Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "DM Sans",
      "role": "body"
    },
    {
      "family": "Raleway",
      "role": "heading"
    },
    {
      "family": "Geist",
      "role": "display"
    }
  ],
  "colors": {
    "primary": "#023547",
    "secondary": "#536877",
    "accent": "#023547",
    "background": "#F5F5F5",
    "textPrimary": "#023547",
    "link": "#023547"
  },
  "typography": {
    "fontFamilies": {
      "primary": "DM Sans",
      "heading": "Raleway"
    },
    "fontStacks": {
      "heading": [
        "DM Sans",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "DM Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "48px",
      "body": "14.08px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#023547",
      "textColor": "#0000EE",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F5F5F5",
      "textColor": "#0000EE",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20style%3D%22width%3A100%25%3Bheight%3A100%25%3B%22%20preserveAspectRatio%3D%22none%22%20width%3D%22100%25%22%20height%3D%22100%25%22%20data-fc-idx%3D%220%22%3E%3Csvg%20viewBox%3D%220%200%20111%2024%22%20overflow%3D%22visible%22%20id%3D%22svg-65836009_3519%22%3E%3Cpath%20d%3D%22M%2047.845%205.342%20C%2047.247%204.651%2046.531%204.072%2045.73%203.634%20C%2044.521%202.964%2043.134%202.631%2041.568%202.631%20C%2039.717%202.631%2038.047%203.11%2036.553%204.065%20C%2035.059%205.019%2033.878%206.303%2033.011%207.91%20C%2032.141%209.52%2031.708%2011.336%2031.708%2013.359%20C%2031.708%2015.383%2032.141%2017.156%2033.011%2018.766%20C%2033.877%2020.377%2035.059%2021.651%2036.553%2022.591%20C%2038.047%2023.531%2039.717%2024%2041.568%2024%20C%2043.131%2024%2044.528%2023.664%2045.751%2022.997%20C%2046.543%2022.57%2047.251%2022.003%2047.841%2021.324%20L%2047.841%2023.573%20L%2052.537%2023.573%20L%2052.537%203.055%20L%2047.841%203.055%20L%2047.841%205.339%20L%2047.844%205.342%20Z%20M%2046.545%2017.802%20C%2045.477%2018.971%2044.077%2019.554%2042.341%2019.554%20C%2041.204%2019.554%2040.199%2019.291%2039.332%2018.763%20C%2038.462%2018.235%2037.78%2017.503%2037.284%2016.563%20C%2036.785%2015.622%2036.539%2014.539%2036.539%2013.314%20C%2036.539%2012.089%2036.789%2011.006%2037.284%2010.065%20C%2037.783%209.125%2038.466%208.393%2039.332%207.865%20C%2040.199%207.337%2041.204%207.074%2042.341%207.074%20C%2043.478%207.074%2044.524%207.337%2045.391%207.865%20C%2046.257%208.393%2046.933%209.125%2047.418%2010.065%20C%2047.903%2011.006%2048.142%2012.089%2048.142%2013.314%20C%2048.142%2015.136%2047.609%2016.632%2046.541%2017.802%20Z%20M%2067.987%203.183%20C%2067.162%202.811%2066.237%202.627%2065.215%202.627%20C%2062.882%202.627%2061.139%203.432%2059.988%205.043%20C%2059.95%205.095%2059.919%205.154%2059.881%205.209%20L%2059.881%203.058%20L%2055.185%203.058%20L%2055.185%2023.573%20L%2059.881%2023.573%20L%2059.881%2012.161%20C%2059.881%2010.395%2060.307%209.1%2061.16%208.271%20C%2062.012%207.445%2063.094%207.032%2064.404%207.032%20C%2065%207.032%2065.527%207.118%2065.984%207.288%20C%2066.438%207.458%2066.851%207.743%2067.221%208.142%20L%2070.296%204.98%20C%2069.585%204.154%2068.816%203.557%2067.991%203.186%20Z%20M%2087.103%203.053%20L%2081.475%2016.173%20L%2075.877%203.053%20L%2070.672%203.053%20L%2080.019%2023.569%20L%2082.75%2023.569%20L%2092.097%203.054%20L%2087.103%203.054%20Z%20M%20106.307%203.054%20L%20106.307%205.338%20C%20105.71%204.647%20104.994%204.068%20104.193%203.63%20C%20102.983%202.96%20101.597%202.627%20100.03%202.627%20C%2098.18%202.627%2096.509%203.106%2095.015%204.061%20C%2093.522%205.015%2092.34%206.299%2091.473%207.906%20C%2090.603%209.517%2090.17%2011.332%2090.17%2013.355%20C%2090.17%2015.379%2090.603%2017.152%2091.473%2018.763%20C%2092.34%2020.373%2093.522%2021.647%2095.015%2022.587%20C%2096.509%2023.528%2098.18%2023.996%20100.03%2023.996%20C%20101.593%2023.996%20102.99%2023.66%20104.214%2022.993%20C%20105.006%2022.566%20105.714%2021.999%20106.303%2021.32%20L%20106.303%2023.569%20L%20111%2023.569%20L%20111%203.054%20L%20106.303%203.054%20Z%20M%20105.004%2017.801%20C%20103.936%2018.97%20102.536%2019.553%20100.8%2019.553%20C%2099.663%2019.553%2098.658%2019.29%2097.791%2018.762%20C%2096.922%2018.234%2096.239%2017.502%2095.743%2016.562%20C%2095.244%2015.621%2094.998%2014.538%2094.998%2013.313%20C%2094.998%2012.088%2095.248%2011.005%2095.743%2010.064%20C%2096.242%209.124%2096.925%208.392%2097.791%207.864%20C%2098.658%207.336%2099.663%207.073%20100.8%207.073%20C%20101.937%207.073%20102.983%207.336%20103.85%207.864%20C%20104.716%208.392%20105.392%209.124%20105.877%2010.064%20C%20106.362%2011.005%20106.602%2012.088%20106.602%2013.313%20C%20106.602%2015.135%20106.068%2016.631%20105%2017.801%20Z%20M%2011.095%2016.697%20L%208.676%2022.695%20C%208.463%2023.223%207.952%2023.569%207.383%2023.569%20L%200.805%2023.569%20C%200.537%2023.57%200.286%2023.437%200.137%2023.215%20C%20-0.013%2022.992%20-0.042%2022.71%200.06%2022.462%20L%203.81%2013.174%20L%206.586%206.295%20C%206.787%205.795%207.491%205.795%207.691%206.295%20L%2011.095%2014.726%20C%2011.351%2015.358%2011.351%2016.065%2011.095%2016.697%20Z%20M%2023.776%2016.701%20L%2021.356%2022.695%20C%2021.144%2023.223%2020.633%2023.569%2020.064%2023.57%20L%2013.489%2023.57%20C%2013.221%2023.57%2012.97%2023.437%2012.821%2023.215%20C%2012.671%2022.993%2012.642%2022.71%2012.744%2022.462%20L%2015.069%2016.701%20C%2015.326%2016.069%2015.326%2015.362%2015.069%2014.729%20L%209.569%201.107%20C%209.469%200.859%209.498%200.577%209.647%200.356%20C%209.797%200.134%2010.047%200%2010.314%200%20L%2016.889%200%20C%2017.457%200%2017.97%200.347%2018.182%200.875%20L%2023.772%2014.73%20C%2024.028%2015.362%2024.028%2016.069%2023.772%2016.701%20Z%22%20fill%3D%22var(--token-b1519ca2-a191-4933-a714-eb01702251da%2C%20rgb(2%2C%2053%2C%2071))%22%2F%3E%3C%2Fsvg%3E%3C%2Fsvg%3E"}