# Artisan Brand Identity

A complete profile of **Artisan**'s visual system — colors, typography, components, and personality — extracted from [https://artisan.co/?utm_source=ycombinator](https://artisan.co/?utm_source=ycombinator). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://artisan.co/?utm_source=ycombinator.

| Type       | Color Code | RGB               |
|------------|------------|--------------------|
| Primary    | #4C12A1    | rgb(76, 18, 161)   |
| Accent     | #4C12A1    | rgb(76, 18, 161)   |
| Background | #FBF9F7    | rgb(251, 249, 247) |
| Text       | #242326    | rgb(36, 35, 38)    |
| Link       | #4C12A1    | rgb(76, 18, 161)   |

## Typography

Each font links to its Google Fonts page where available.

| Type   | Font      | Link                              |
|--------|-----------|-----------------------------------|
| Primary| Helvetica | [Google Fonts →](https://fonts.google.com/specimen/Helvetica) |
| Heading| Helvetica | [Google Fonts →](https://fonts.google.com/specimen/Helvetica) |

## UI Components

Live previews rendered using Artisan's actual button styles.

### Button Primary
* Background: #4C12A1
* Text Color: #FBF9F7
* Border Radius: 12px

### Button Secondary
* Background: transparent
* Text Color: #242326
* Border Color: #D5D5D7
* Border Radius: 12px

## Brand Personality

**Tone:** modern  **Energy:** medium  **Audience:** business professionals

## Frequently Asked Questions

**What is Artisan's primary brand color?**  
Artisan's primary brand color is #4C12A1. It anchors the visual identity across their website, product UI, and marketing materials.

**What font does Artisan use?**  
Artisan uses Helvetica as the primary typeface across body and headings.

**Does Artisan use a light or dark theme?**  
Artisan's primary site uses a light color scheme, with a background of #FBF9F7.

**Where can I find Artisan's logo?**  
Artisan's logo is available directly on their site [here](https://artisan.co/?utm_source=ycombinator).

**How was this brand profile generated?**  
This profile was extracted using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Artisan.