Artisan Brand: Colors, Fonts, Logo & Visual Identity
Artisan Brand Identity
A complete profile of Artisan's visual system — colors, typography, components, and personality — extracted from https://artisan.co/?utm_source=ycombinator. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://artisan.co/?utm_source=ycombinator.
| Type | Color Code | RGB |
|---|---|---|
| Primary | #4C12A1 | rgb(76, 18, 161) |
| Accent | #4C12A1 | rgb(76, 18, 161) |
| Background | #FBF9F7 | rgb(251, 249, 247) |
| Text | #242326 | rgb(36, 35, 38) |
| Link | #4C12A1 | rgb(76, 18, 161) |
Typography
Each font links to its Google Fonts page where available.
| Type | Font | Link |
|---|---|---|
| Primary | Helvetica | Google Fonts → |
| Heading | Helvetica | Google Fonts → |
UI Components
Live previews rendered using Artisan's actual button styles.
Button Primary
- Background: #4C12A1
- Text Color: #FBF9F7
- Border Radius: 12px
Button Secondary
- Background: transparent
- Text Color: #242326
- Border Color: #D5D5D7
- Border Radius: 12px
Brand Personality
Tone: modern Energy: medium Audience: business professionals
Frequently Asked Questions
What is Artisan's primary brand color?
Artisan's primary brand color is #4C12A1. It anchors the visual identity across their website, product UI, and marketing materials.
What font does Artisan use?
Artisan uses Helvetica as the primary typeface across body and headings.
Does Artisan use a light or dark theme?
Artisan's primary site uses a light color scheme, with a background of #FBF9F7.
Where can I find Artisan's logo?
Artisan's logo is available directly on their site here.
How was this brand profile generated?
This profile was extracted using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Artisan.