# Artie Brand Identity

A complete profile of **Artie**'s visual system — colors, typography, components, and personality — extracted from [https://www.artie.com/](https://www.artie.com/). Built for designers, agents, and AI tools.

## Color Palette
Brand palette extracted from https://www.artie.com/.  
**primary:**  `#4155F9`  
**secondary:**  `#04CD71`  
**accent:**  `#F2EEE9`  
**background:**  `#171717`  
**textPrimary:**  `#171717`  
**link:**  `#3898EC`

## Typography
Each font links to its Google Fonts page where available.

**primary:** Manrope  
**heading:** Power Grotesk  
Manrope [Google Fonts →](https://fonts.google.com/specimen/Manrope)  
Power Grotesk [Google Fonts →](https://fonts.google.com/specimen/Power+Grotesk)

## Visual Assets

## UI Components
Live previews rendered using Artie's actual button styles.

**Button Primary**  
**background:** `#F2EEE9`  
**textColor:** `#1B1B1B`  
**borderColor:** `#F2EEE9`  
**borderRadius:** `8px`  
**shadow:** `none`

**Button Secondary**  
**background:** `#171717`  
**textColor:** `#F2EEE9`  
**borderColor:** `#343231`  
**borderRadius:** `8px`  
**shadow:** `none`

## Brand Personality
**Tone:** modern  
**Energy:** medium  
**Audience:** tech professionals and businesses interested in AI and data solutions

## Artie Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.

Source: [artie.com](https://www.artie.com/blogs/artie-series-a-real-time-data-streaming-platform)  
  
Source: [artie.com](https://www.artie.com/blogs)  
  
Source: [artie.com](https://www.artie.com/blogs/artie-raises-3-3m-seed-round-from-exponent-founders-capital-general-catalyst-and-y-combinator-to-revolutionize-database-replication)

## Frequently Asked Questions

**What is Artie's primary brand color?**  
Artie's primary brand color is `#4155F9`. It anchors the visual identity across their website, product UI, and marketing materials.

**What accent color does Artie use?**  
Artie uses `#F2EEE9` as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

**What font does Artie use?**  
Artie uses Manrope for body text and Power Grotesk for headings. Fonts were detected on https://www.artie.com/ as part of their live design system.

**Does Artie use a light or dark theme?**  
Artie's primary site uses a dark color scheme, with a background of `#171717`.

**Where can I find Artie's logo?**  
Artie's logo is available directly on their site (https://www.artie.com/). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from https://www.artie.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Artie.

## Methodology
Brand data on this page was extracted from [https://www.artie.com/](https://www.artie.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Artie.