Articulate Brand Identity

A complete profile of Articulate's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #1F2937
• accent: #0B0C0F
• background: #FFFFFF
• textPrimary: #111827
• link: #111827

Typography

• primary: Segoe UI — Segoe UI
• heading: Georgia — Georgia

Visual Assets

• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#0B0C0F, textColor=#FFFFFF, borderColor=#0B0C0F, borderRadius=33554400px, shadow=none
• buttonSecondary: background=#F7F8FA, textColor=#111827, borderColor=#E6E6E6, borderRadius=16px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: construction industry professionals

Articulate Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Helonic - AI-Powered Construction Drawing Analysis
  • Image:
  • Source: http://usearticulate.com/
• Helonic - AI-Powered Construction Drawing Analysis
  • Image:
  • Source: http://usearticulate.com/
• Helonic - AI-Powered Construction Drawing Analysis
  • Image:
  • Source: http://usearticulate.com/
• Helonic - AI-Powered Construction Drawing Analysis
  • Image:
  • Source: http://usearticulate.com/
• Helonic - AI-Powered Construction Drawing Analysis
  • Image:
  • Source: http://usearticulate.com/

Working with these fonts

Not found on Google Fonts? Here are instructions to follow:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy out the matching @font-face declarations.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Segoe UI",
   "role": "body"
  },
  {
   "family": "Georgia",
   "role": "heading"
  }
 ],
 "colors": {
  "primary": "#1F2937",
  "accent": "#0B0C0F",
  "background": "#FFFFFF",
  "textPrimary": "#111827",
  "link": "#111827"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Segoe UI",
   "heading": "Georgia"
  },
  "fontStacks": {
   "heading": [
    "Georgia",
    "Times New Roman",
    "serif"
   ],
   "body": [
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "system-ui",
    "sans-serif"
   ],
   "paragraph": [
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "system-ui",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "72px",
   "h2": "48px",
   "body": "18px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "0px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#0B0C0F",
   "textColor": "#FFFFFF",
   "borderColor": "#0B0C0F",
   "borderRadius": "33554400px",
   "borderRadiusCorners": {
    "topLeft": "33554400px",
    "topRight": "33554400px",
    "bottomRight": "33554400px",
    "bottomLeft": "33554400px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#F7F8FA",
   "textColor": "#111827",
   "borderColor": "#E6E6E6",
   "borderRadius": "16px",
   "borderRadiusCorners": {
    "topLeft": "16px",
    "topRight": "16px",
    "bottomRight": "16px",
    "bottomLeft": "16px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "favicon": "https://helonic.com/favicon.ico",
  "ogImage": "https://helonic.com/logo.png"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": -1,
  "reasoning": "No suitable brand logo was found among the candidates.",
  "confidence": 0.2,
  "rejected": true,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 0,
   "text": "Start Analyzing",
   "reasoning": "Button #0 is the primary CTA due to its action-oriented text."
  },
  "secondary": {
   "index": 3,
   "text": "Industry Research · Mar 2026",
   "reasoning": "Button #1 is selected as secondary due to its less prominent option."
  },
  "confidence": 0.9
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "construction industry professionals"
 },
 "designSystem": {
  "framework": "tailwind",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.9,
  "overall": 0.9
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm"
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}