# Arta Brand Identity A complete profile of **Arta**'s visual system — colors, typography, components, and personality — extracted from [https://artafinance.com/](https://artafinance.com/). Built for designers, agents, and AI tools. ## Color Palette Brand palette extracted from https://artafinance.com/. primary #E9FBFF rgb(233, 251, 255) secondary #56B4E8 rgb(86, 180, 232) accent #1A202C rgb(26, 32, 44) background #FFFFFF rgb(255, 255, 255) textPrimary #171717 rgb(23, 23, 23) link #1A202C rgb(26, 32, 44) ## Typography Each font links to its Google Fonts page where available. primary Roboto Roboto [Google Fonts →](https://fonts.google.com/specimen/Roboto) heading Rotunda Rotunda [Google Fonts →](https://fonts.google.com/specimen/Rotunda) Rotunda, -apple-system, Roboto, sans-serif, serif ## Visual Assets %20!important%3B%22%2F%3E%3Cpath%20fill%3D%22%23fff%22%20d%3D%22M151%2034a2%202%200%200%200-2-2h-19a2%202%200%200%200-2%202v109a2%202%200%200%200%202%202h19a2%202%200%200%200%202-2V95c0-25%2015-43%2031-43h5a2%202%200%200%200%202-2V34a2%202%200%200%200-2-2h-5c-11%200-26%206-31%2018z%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22%23fff%22%20fill-rule%3D%22evenodd%22%20d%3D%22M21%20112c0%209.065%206.945%2016%2018%2016%2018.13%200%2035.082-15.803%2035.082-31.5v-6.91L39%2097c-13.486%202.653-18%206.377-18%2015m26-83c27.858%200%2048%2017.47%2048%2044v70a2%202%200%200%201-2%202H76a2%202%200%200%201-2-2v-14c-7.125%2010.256-17.217%2018-38%2018-20.782%200-36-15.428-36-34%200-17.466%2010.395-28.357%2036-33l37-7v-1c0-14.592-11.64-23-28-23-8.84%200-18.184%202.264-25.599%207.049-.821.53-1.907.444-2.599-.247L6.464%2045.464c-.8-.8-.78-2.108.079-2.846C17.269%2033.388%2031.259%2029%2047%2029%22%20clip-rule%3D%22evenodd%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fsvg%3E) ## UI Components Live previews rendered using Arta's actual button styles. ### Input input background transparent textColor#171717 borderColor#FCFCFC borderRadius37.12px shadow none ### Button Primary buttonPrimary background#FFFFFF textColor#171717 borderRadius906.25px shadow none ### Button Secondary buttonSecondary background#323232 textColor#FFFFFF borderRadius906.25px shadow none ## Brand Personality **Tone:** professional **Energy:** medium **Audience:** investors and finance professionals ## Arta Brand in the Wild Real-world brand assets — ads, campaigns, and marketing materials. Image: [artafinance.com](https://artafinance.com/static/158bf8d6bb90c7a23a4336c77f997ddf/a01c0/insider-education-06-diversification-billboard.jpg) Source: [artafinance.com](https://artafinance.com/global/insights/the-power-of-portfolio-diversification) Image: [artafinance.com](https://artafinance.com/static/663d9ca48de011456091d3c81be9a62d/28284/insider-comic-03-AMPs-share.png) Source: [artafinance.com](https://artafinance.com/insights/arta-presents-over-concentrated) Image: [artafinance.com](https://artafinance.com/static/310cf3d4ee8c799d01001faf3cc2ae06/0eb13/insider-announcements-launch_SG.png) Source: [artafinance.com](https://artafinance.com/global/insights) Image: [artafinance.com](https://artafinance.com/static/000a5cf73ca9df51fce2c9c065002944/271d6/Education_-_billboard.png) Source: [artafinance.com](https://artafinance.com/insights/arta-explains-tax-aware-long-short-hedge-funds) Image: [artafinance.com](https://artafinance.com/static/a464a4eb8d2caeb7453ff0f6d1abbf0d/de5df/insider-updates-06-open_invite-billboard.jpg) Source: [artafinance.com](https://artafinance.com/insights) Image: [artafinance.com](https://artafinance.com/static/9bd4018545bf348a7af4566d9e417a4a/0b6c6/insider-member_brandon-bouier.jpg) Source: [artafinance.com](https://artafinance.com/global/insights/how-to-set-up-your-mindset-for-financial-success-in-2024) ## Frequently Asked Questions What is Arta's primary brand color? Arta's primary brand color is #E9FBFF. It anchors the visual identity across their website, product UI, and marketing materials. What accent color does Arta use? Arta uses #1A202C as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis. What font does Arta use? Arta uses Roboto for body text and Rotunda for headings. Fonts were detected on https://artafinance.com/ as part of their live design system. Does Arta use a light or dark theme? Arta's primary site uses a light color scheme, with a background of #FFFFFF. Where can I find Arta's logo? Arta's logo is available directly on their site (https://artafinance.com/). The current logo URL is included in the machine-readable JSON profile linked above. How was this brand profile generated? This profile was extracted from https://artafinance.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Arta. ## Methodology Brand data on this page was extracted from [https://artafinance.com/](https://artafinance.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Arta. ## Machine-Readable Profile Direct endpoints for agents, designers, and tooling. No login or auth required. [GET /branding/arta.json](/content/branding/arta.json) [GET /branding/arta/llms.txt](/content/branding/arta/llms.txt)